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Director,Technical Account Analytics
Conversant
Chicago, IL, United States
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Director, Analytics
We may be the most important media company you've never heard of. Each day, we transform the digital ad world through our cutting-edge technology, bold creative and staggering amount of data. Our industry-leading solutions empower 4,000 clients and counting. We’re constantly taking on the challenge of growth—and we’re looking for talented people to join us. Come be a part of the digital media revolution.
We recognize and reach consumer like no one else.
• Unprecedented amount of data built from anonymized transactional data from more than 400 retailers and over 80 billion online interactions every day across every device.
• 96% matching accuracy dwarfs the industry average of just 50%.
We create the most powerful individualized profiles ever built.
• We track over 1 million online actions per second to build each profile across more than 7,000 dimensions.
• Individualized profiles are most complex profiles ever built.
We bring millions the best message, every time.
• Every day we make over a trillion real-time decisions about billions of interactions.
• Each decision is customized and unique for each person and it’s made in just milliseconds, across 1.1M websites via 6,000 direct publisher integrations and on 173,000+ mobile apps.
See the power of your performance.
• We’ve got the most precise measurement and consumer insights in the industry.
• Your marketing dollars will be spent wisely, as we continuously observe and learn from your campaign to keep the messages compelling.
The industry’s best people deserve great benefits, so you can expect competitive pay, comprehensive health coverage, endless opportunities to advance your career, and a place where you can improve the community you are in.
Our analytics team transforms our unique data into business impact. With a team of 80+ people, everyone can specialize in their passion—from account analytics to analytics development to BI. Whether it’s driving insights from cutting-edge tools or building the tools yourself, you have the opportunity to show your capabilities. And no matter where you fit in, our proprietary line of ad-tech products means data collection is efficient and accurate. If you enjoy shaping big business decisions with big data analytics, we want to talk to you.
About this Role
We are looking for a highly motivated, client facing analytics professional to lead the analytics insight and measurement of Conversant online media programs. Effectively communicating analytic performance and CRM insight to Conversant multi-channel client base.
Qualifications & Responsibilities:
• Work within a team of analytics professionals which provide actionable insight to Conversant marketers in the optimization and analytics of campaign success and the development of ROI metrics
• Work with marketers to develop and plan campaigns that meet their marketing and ROI objectives
• Lead efforts in online attribution and mix modeling analytics
• Develop and implement strategies and tactics across the range of deal structures used in buying and selling online media
• Work closely with Campaign Management/Delivery and Analytics staff to evaluate and improve account ROI, systems, and reporting capabilities
• Work closely with media planners and develop projection methods
• A strong candidate for this position will possess the following qualifications:
• Master’s degree in economics, statistics, operations research or related discipline
• SQL programming experience
• Experience with media effectiveness modeling and panel analytics
• Experience with direct marketing analytics and modeling
• 7-10 years of relevant industry experience
Preferred Skills Include:
• Knowledge of online advertising delivery systems and online advertising methods, including remarketing and behavioral targeting
• Ability to process large datasets, including, advertising impression data, site visitation, and online ecommerce databases
• Demonstrated proficiency and comfort with the range of deal structures used in buying and selling online media
• Possess strong leadership and communication skills including the ability to publicly present ideas, foster dialogue among internal groups, and foster growth within the organization
Conditions of Employment
All job offers are contingent upon successful completion of certain background checks which unless prohibited by applicable law may include criminal history checks, employment verification, education verification, drug screens, credit checks, DMV checks (for driving positions only) and fingerprinting.
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career. From tuition reimbursement to scholarship programs to employee stock purchase plans and 401(k)s, we offer associates a variety of benefits that work as hard for them as they work for us.
About Conversant
Conversant, Inc. is the leader in personalized digital marketing. Conversant helps the world's biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world's largest affiliate marketing network - all fueled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visitwww.conversantmedia.com
About Epsilon
Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in more than 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.
Alliance Data is an Equal Employment Opportunity employer
Alliance Data participates in E-Verify
For San Francisco Bay Area:
Alliance Data will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance. LI*MS