This job has expired, please see additional jobs below
Associate Director, Trading Desk
GroupM
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Job Description
Company Overview:
If you value speed, provocation, and teamwork, then you belong in Groupm’s programmatic buying team. We’ll encourage you to challenge the status-quo, knock down barriers, create innovative solutions, drive market creation and push the boundaries of what’s possible, every single day. Servicing the most prestigious agencies spanning the globe we make media a competitive advantage for our clients.
As the first bespoke programmatic trading solution for advertisers and the largest transparent and disclosed self-service programmatic operation we have lead the industry and we believe that all brand marketing begins and ends in media. Through media, we make our clients nimble, creative, and culturally relevant. We harness data-driven insights like nobody’s business, and turn them into real-time media investment decisions.
GroupM is the largest global media investment management company that serves as the parent company to WPP media agencies including Mindshare, MAXUS, Mediacom, MEC, MSix, Metavision and Essence.
Overview
The Associate Director is a programmatic team leadership role offering an opportunity for an innovative problem solver to gain high profile exposure and experience with premiere global brands in a fast paced exciting and driven environment. The Associate Director will work with the Director to lead managers and a team of new and experienced programmatic specialists executing campaigns across multiple channels, platforms and devices including video, mobile, social, display and native advertising. A senior role on the team, the Associate Director will help lead cross-departmental work streams and communication with Strategy, Planning, Direct Investment and Analytics to facilitate best-in-class execution and service to clients. Advanced training, education and mentor programs coupled with leading edge tech, teams and engaged clients provide the foundation for an exciting stepping stone into a digital media career within the most prestigious agency portfolio in the world.
A minimum of five years’ experience is preferred. The Associate Director contributes to department-level thought leadership and is responsible for all day to day programmatic services on an account level including internal and external communications with agency and publisher teams. The Associate Director leads the team in developing audience based programmatic recommendations routinely presenting to internal stakeholders and clients. The AD oversees Managers who are responsible for buying operations that include setup, budget management and campaign optimizations to ensure client KPIs are achieved. The Associate Director helps provide training and manages team members day to day.
In addition to daily account level campaign management responsibilities Associate Directors also provide team leadership to Subject Matter Expert teams that continually evaluate and assess landscape developments and technological advancements across areas of interest including channel development, cross-device, data, programmatic creative and technology (not limited to but including DMPs, DSPs, & SSPs), and industry trends to create deeper expertise and to inform internal and client stakeholders.
Responsibilities:
• Provide operational expertise and desk leadership to Managers and junior staff
• Prepare and present client facing communications and internal communications with key stakeholders
• Develop and present detailed programmatic recommendations
• Help lead development of desk level programmatic buying strategies; leadership of programmatic specialists; identification of optimal partners (tech, data, media)
• Close collaboration with data science and analytics team to develop measurement plans and tactical implementation plans
• Work and collaborate with internal stakeholders from digital investment, strategy/insights planning, and analytics teams as well as external (client) and vendor partners.
• Responsible for working on desk level road mapping to establish brands programmatic strategy, development and application of best practices, desk SOPs and testing initiatives
• Develop close working relationship with clients, helping to drive integration of programmatic on the client and agency brand team side to ensure alignment of brand business KPIs with programmatic initiatives.
• Provide ongoing POVs on marketplace and leading technology to both internal Agency/Groupm community as well as externally.
Systems & Tools:
• Microsoft Office (Excel, Word, PowerPoint)
• Media Tools and Donovan Data Systems is a plus but not required
• Ad technologies including data management platforms, DSP’s, SSP’s, ad-verification, and 3rd party data providers is required.
• Familiarity with viewability measurement (MOAT, IAS, DoubleVerify) and audience measurement (Nielsen DAR)
• Experience with ad serving solutions, tag management and operations a plus
• Familiarity with MMM, DMM or attribution modeling is a plus but not required
• Experience with HTML and Tableau is a plus
Qualifications:
• Bachelor’s degree with 5 years of experience in programmatic, ad operations or biddable media
• Candidates should be knowledgeable in audience buying
• Excellent verbal and written skills
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
• Strong analytical abilities and quantitative skills, including math proficiency