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Director, Strategy
Interbrand
New York, NY, United States
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About Interbrand:
Interbrand started in 1974 when the world still thought of brands as just another word for logo. Over its 30+ years, Interbrand has changed the dialogue, defined the meaning of brand management, and continues to lead the debate on understanding brands as valuable business assets.
Today, Interbrand is amongst the largest brand consultancies and has grown to include 36 offices in 25 countries. A diverse range of insightful thinkers brings together the combination of rigorous strategy and analytics with world-class design creativity to help its clients create and manage brand value in all market dynamics.
It is widely respected for its annual study, The Best Global Brands, creating a broader platform for the discussion on brands in the Webby-award winning brandchannel.com, and numerous industry honors for its client work.
Overall Responsibility:
The Director of Strategy is responsible for creating brand strategies with high impact content, leading our client engagements, forming and growing trust-based client relationships, managing client profitability and enhancing our distinctive knowledge. This position will also function as an Engagement Manager and/or Engagement Director on a variety of client projects and will pay a key role in developing business with new and existing clients.
Key Tasks and Responsibilities:
• To take a lead role in the development of brand strategies for assigned clients
• Engage in value-added dialog on engagement and branding topics
• Identify initiatives across the brand experience beyond communications
Alignment of brand strategy across all brand activities/experience
• Work with client teams to develop strategic brand plans for key business initiatives
• Work with brand teams to inject brand thinking & learning into regional initiatives
• Provide market & competitive intelligence
•Strategic leadership to ensure global brand consistency & alignment
• Application of strategic thinking into actionable efforts; Workshops, translate into regional examples, activation
• Strategic leadership to ensure global brand consistency & perspective in regional thinking
• Produce and integrate highest quality end-product
• Develop trust-based relationships with day-to-day client contacts
• Engage in broad based branding dialog and become senior client’s trusted counsellor and in so doing identify further opportunities for Interbrand to provide meaningful client value
• Inspire team to deliver highest quality work product in a timely and personally satisfying manner
• Lead problem, team and process structuring
• Captain team and ensures that work is produced efficiently and effectively
• Coach individual team members to insure meaningful experiences, personal growth, improvement in IB intellectual capital and constructive feedback
• Manage deliver targeted WIP
• Cross-function strategic integration
Skills and Attributes:
• Expert level understanding of brand strategy and brand architecture
• Strong understanding of business processes and strategic planning
• A strategic thinker with the ability to see the big picture and pay attention to detail
• Ability to handle large, complex projects
• Ability to grow and expand client relationships
• Must be a leader and team player and have the ability to work with people in all levels of the at the client and at the company
• Excellent oral and written communication skills
• Strong client leadership skills – can connect with clients and inspire their confidence and ongoing commitment
• Passionate about having measurable impact on clients business
Qualifications:
• B.A. degree; MBA desirable
• 7-10 years experience in brand strategy/architecture, marketing and/or business strategy and financial analysis
• Strong organization and presentation skills
• Strong attention to detail
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