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Mediabrands Insights - Vice President, Digital Ad Operations
Initiative
San Francisco, CA, United States
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Position Summary
The VP Ad Ops West is a key player in IPG Mediabrands, reporting to the SVP of National Ad Operations. He/She is responsible for all Ad Operations functions on the West Coast, covering the agency Ad Ops teams in San Francisco and Los Angeles.
With the increase in Programmatic buying, and the rapid advances in Digital Media around analytics, tracking and measurement, the Ad Ops team has become an increasingly important group in the overall strategy and deployment of Digital plans. Ad Ops has decision making authority over the types of products and services being used for Digital media, and the particular vendors of those services. The Ad Ops team must be well versed in the latest trends and technical advancements, and it is the responsibility of the VP Ad Ops West to ensure his/her team is completely up to speed and able to speak about the latest developments in Ad Tech.
There are a wide scope of Ad Ops functions and responsibilities as part of this job, with a great deal of complexity and technical challenges. However, for the right candidate, the job will be very rewarding too, as the VP will be making important and impactful decisions on the agency’s Digital strategy.
Essential Functions
• Oversee agency Ad Operations teams in Los Angeles and San Francisco, focused on 3rd party ad delivery and programmatic buying:
◦ Manage teams of junior and senior Ad Ops professionals
◦ Ensure efficient process and smooth trafficking of all Digital campaigns
◦ Responsible for Ad Ops teams launching campaigns accurately and on time
◦ Develop team members skills and experience
• Interact with clients on industry initiatives and latest trends
• Upsell Ad Ops services to clients (Tag Management Solutions, Technical Consulting, Dynamic Creative, etc.)
• Consult with clients on tagging set up and tag management solutions
• Provide recommendations on vendor selections for ad serving, verification, viewability, audience measurement, etc.
• Create client-facing documentation on Ad Operations concepts
• Provide guidance to internal teams on latest ad tech developments
• Be the in-house expert for all things Ad Tech
• Consult with Planning teams, and bring ideas and feedback during planning process
• Lead onboarding process of new clients, as it relates to ad serving, trafficking, tagging, and targeting
• Evaluate and Test new ad technology services, and proactively promote relevant services to account teams
• Document Ad Ops process, and ensure all teams are complying
• Actively participate in industry trade groups
Qualifications
Education:
• Bachelors degree
Work Experience:
• 10 - 15 years of experience in Digital Ad Operations (Agency, Publisher, or Vendor)
• 6 - 8 years of management experience
Skills:
• Strong communication skills; ability to explain technical processes to non-technical people
• Solid understanding of Programmatic buying
• Strong knowledge of 3rd party ad servers (Doubleclick, Sizmek, Innovid, etc.)
• Able to rapidly adapt to changes and tight deadlines
• Passion for Digital Media
• Project Management experience a plus
About Us
Mediabrands Insights brings the power of data to life in marketing. Our unique data assets, deep partnerships, cutting-edge technology, and outstanding talent make us the most complete data-driven consultancy in the media industry. Mediabrands Insights unites the research, ad operations, and analytics teams from media agencies like UM, Initiative, and BPN, bringing together 400 insights professionals globally. We discover knowledge and create business intelligence for our clients. We deliver synthesis to drive execution, not just analysis. Our strategic thinking fuels media planning and buying of our agency partners.