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Account Director - Consumer
Waggener Edstrom
New York, NY, United States
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Job Description:
We are looking for an Account Director to join our team in New York. The ideal candidate is a seasoned communicator who thrives in an environment where passion, creativity and curiosity are valued. We are looking for someone who has experience managing large accounts, has excellent relationships with consumer and technology journalists and influencers, experience leading campaigns, participating respectfully with social media channels and knows how to motivate junior staff for results. Candidates must have a passion for client service, staff development and networking with a keen interest to play a leadership role supporting the success of our growing consumer sector.
Responsibilities:
Influencer Engagement
• Manage relationships with key, senior level media/influencers
• Solicit & share feedback/perception from media & influencers regarding client(s), competition & position in the industry in order to counsel clients & inform actions
Digital & Social Media Acumen
• Establish social media objectives & goals across the account
• Partner with clients to establish the strategic direction for social media engagements
• Lead engagement with executives & support of their individual social media platforms
Client Engagement
• Provide strategic counsel to executive-level clients
• Ensure internal & external stakeholders are aligned
• Manage, influence & negotiate scope of work with clients
• Drive strategic communication planning process
• Collaborate with other business leads to integrate & drive best results for all parties
Business Acumen & Strategic Thinking
• Oversee team utilization, financial & resource management issues
• Contribute to agency strategic planning initiatives
• Educate & oversee team on cross agency activity
• Ability to detect & mitigate possible issues, conflicts & disruptions in the business
New Business Development
• Responsible for some existing account growth and diversification metrics
• Determine if prospective business qualifies for pursuit
• Lead preparation and delivery of organic growth or new business proposal content & in-person pitch meetings
• Begin coordinating & pursuing cross-account/practice & global business opportunities
People Leadership
• Oversee resource allocation across team including staffing/hiring/onboarding new talent
• Motivate staff with the goal of retention & development
• Help ensure team is cross-trained & have a broad understanding of other businesses
Qualifications:
At least 7 years’ experience in Integrated communications – in an agency &/or within applicable industry
• Minimum of 4 years individual & team management experience, including experience developing a team
• Minimum of 4 years PR management, crisis management & execution experience
• Demonstrated creative & strategic mindset
• New business development experience
• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
• Bachelor’s degree required & Master’s degree preferred in Communications, Journalism, Marketing, English or related field