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Associate Director, Digital Analytics
GroupM
Chicago, IL, United States
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Job Description
Associate Director, Digital Analytics
About MediaCom
As “The Content + Connections Agency,” MediaCom develops fully-connected communications systems, fueled by the best, most engaging content. Our objective is to help clients meet their business objectives, and we are experts at optimizing exactly the right mix of traditional and digital media, along with creating the content that consumers love. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). We employ 7,000 people in 125 offices across 100 countries around the globe, and service exceptional clients that include P&G, Dell and Revlon. We are a member of WPP, the largest marketing communications services group in the world.
Inside MediaCom, we’ve established a set of four core behaviors and values that are at the forefront of all we do for our clients and for one another:
We dedicate ourselves to mastering our own craft, while having a passion to learn from others. We strive to make the ordinary extraordinary and are brave enough to ask, “what if?”
We support each other, and share and receive ideas openly. We take personal responsibility for our work, and can be relied upon to get the job done.
Objectives of the Role
The Associate Director is responsible for Digital/Direct research, analysis, and insight generation for cross-industry client groups. This position advances the understanding of online and direct marketing dynamics through developing critical business insights across our clients to increase their ROI on media investments. The Associate Director reports to the Director of Analytics.
Duties and Responsibilities
• Act as a sounding board/expert on media strategy and placement issues including media testing, media mix, target audience profiling, consumer insights, competitive understanding, and budget allocation, including integration of online and offline media
• Provide thought leadership and tool development to elevate digital and direct media planning capabilities
• Spearhead new analytical initiatives to drive actionable insights for our clients
• Oversee day-to-day operation of Campaign Analysis & Reporting and Analytical capabilities for one or more clients constantly looking for process efficiencies
People Responsibilities
• Manage and mentor a growing and diverse team while collaborating with a variety of personalities
Knowledge, Skills and Abilities
• Extensive knowledge of digital/direct media and marketing analysis with a focus on digital, multi-media
• Able to clearly distill complex research concepts/techniques into simple, relevant meaning for media planners and clients
• Extensive background in interpreting direct response and brand analytics (Dynamic Logic, Insights Express, Buzz Metrics, etc.) and correlating to media spend and tactics
• Working knowledge of ad serving platforms for the purpose of targeting and ROI solutions: behavioral and contextual targeting, re-targeting, response optimization, keyword and natural search optimization, etc.
• Demonstrated background in both quantitative and business leadership areas
• Strong familiarity with statistical concepts and methods
Qualifications and Experience
• BA/BS required
• MBA of M.S. (Economics, Statistics, Computer Science, etc.) preferred
• 7+ years related work experience
• Experience with ad-serving platforms like DART and Atlas
• Experience with cookie level analytics and Web Analytics tools like Omniture/Web Trends
• Experience working with SAS or working with SAS experts preferred
www.mediacomusa.com
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https://twitter.com/MediaComUS
https://www.linkedin.com/company/mediacom