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Vice President/ Director, Strategy & Analysis
Digitas
New York, NY, United States
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Vice President/Director, Strategy & Analysis
About DigitasLBi
DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What’s Next … and then we take them there. Across 40 offices in 25 countries around the world we have more than 6,000 digital experts working to enrich people’s lives via our unique blend of strategy, creativity, media and technology.
Our skills and passions span insight, brand building, content creation and distribution, as well as the ability to help brands embrace the creative and technological change that is revolutionizing their businesses. We act as strategic partner to some of the world’s most exciting companies across a wide range of industries including FMCG, financial services, publishing, retail, telecoms and travel. There are many things that make DigitasLBi unique but if we had to choose one it would be our ability to connect data with storytelling to help make brands special, shareable and more ultimately valuable wherever, whenever and however people choose to engage with them.
We’re searching for a Vice President/Director, Strategy & Analysis who can serve as an excellent leader in aligning strategy with a client’s business goals and objectives. You’ll direct ongoing client engagements in order to consistently exceed client expectations and strengthen their overall DigitasLBi relationship. You’ll also strengthen client relationships with actionable and value-added services.
Tasks and responsibilities include:
• Convince clients of the value of strategic services to their business, helping them define needs and potential solutions
• Play an active role in new client acquisition and new business pitches
• Identify new opportunities and establish relationships with prospective clients
• Participate in or lead several new business initiatives simultaneously
• Develop frameworks and methodologies for approaching major strategic issues, leveraging existing
• Digitas intellectual capital and developing innovative concepts
• Provide methodological support, coaching and training to staff
• Foster a team environment and play an active role in hiring new team members
To qualify, you’ll need:
• Four year degree (with a business focus such as Marketing, Statistics, or Economics)
• Master’s degree or advanced degree (required)
• 10-12 years of business experience in marketing consulting, advertising or interactive
• Proven leadership ability with strong client relationship skills
• Strong familiarity with the digital environment
• Experience managing and coordinating multiple strategic projects across internal teams and client relationships
• Expertise within the digital environment and in aligning marketing strategies with business needs
• In-depth knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
• Exceptional written, oral communication and presentation skills
• Proficiency in Microsoft Office
• Candidate must be open to travel as needed
Got what it takes?
DigitasLBi is an equal opportunity employer.
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