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Integrated Group Director
GroupM
New York, NY, United States
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Job Description
About MediaCom:
As “The Content + Connections Agency,” MediaCom develops fully-connected communications systems, fueled by the best, most engaging content. Our objective is to help clients meet their business objectives. We are experts at optimizing exactly the right mix of traditional and digital media, along with creating content that consumers love. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). We employ 7,000 people in 125 offices across 100 countries around the globe, and service exceptional clients that include P&G, Dell, Allergan and Revlon. We are a member of WPP, the largest marketing communications services group in the world.
Objectives of the Role:
The new role of Group Integrated Director is responsible for overseeing a large part of the client's brand portfolio. The Group Director is responsible for building relationships at the highest level within each brand and division, providing thought leadership and strategic guidance for all existing and emerging media planning efforts/initiatives ensuring overall profitability and achievement of KPI’s. This person will effectively leverage experience, knowledge/skills to push innovative content + connections thinking and set challenging team goals and objectives balancing client, company and team needs. This role offers the opportunity to join a seasoned team and lead exciting, integrated planning work with a client committed to DTC marketing communications and who are growing marketing and media budgets.
Duties and Responsibilities:
• Lead the development of the “Best in Class” digital & offline Content + Connections communications plans.
• Collaborate with agency managers to ensure strong deployment and integration of media offerings, including Display, Mobile, TV, Print, Search and Social as well as specialist services such as data consultancy, content development, SEO and partnerships.
• Ensure the team continually seeks a consumer-centric view in all strategic thinking
• Champion operational excellence, helping the team to maximize efficiency so they can focus on delivering stand-out planning work
• Achieve overall financial goals via effective cost management, revenue and scope of work in accordance with client contracts
• Build effective and highly credible working relationships with key clients, influential stakeholders and cross-functional partners across the team, throughout the agency and within GroupM
• Ensure the team is effectively leveraging key applications and media research tools/resources
• Advise and direct staff regarding the necessary tools and training to improve upon existing expertise
• Work with management and cross-functional partners to identify and deliver additional revenue earning opportunities
• Work closely with the business development team to target, pitch and win new business prospects
• Ensure delivery of great campaign results
• Partner with the account leadership team, including strategy, data and content, to create the annual vision and plan for the overall client account.
• Develop a clear test and learn innovation agenda for each brand.
People Responsibilities:
• Lead by example while developing, motivating and coaching a team of Directors, Supervisors, and Planners
• Target top talent, assist with recruiting & selecting staff, and ensure all direct reports master the skills and organizational savvy required for advancement
• Must have the ability and desire to lead, and a willingness to work with and teach others within the group
• Ability to work in a team environment that promotes collaboration
• Effective communication across all levels
• Ability to establish and maintain effective relationships interdepartmentally as well as outside the immediate team
Knowledge, Skills and Abilities:
• Detailed awareness of client business issues, industry and consumer trends, promotional resources, market status and competition. Pharma expertise desirable but not essential.
• Expert knowledge of all aspects of Digital Media, Search, Mobile as well as TV and Print. Knowledge of Point of Care/OOH media is desirable but not essential.
• Understanding of how to develop effective content programs and the self-confidence to convince clients of the value of content in their marketing mix.
• Solid understanding of interactive research tools such as Ad Relevance, @plan, and Media Metrix
• Understanding of the principles of marketing and advertising, media concepts and terms, and creative and budget requirements
• Fluent in mathematical concepts with an ability to translate data into well-articulated ideas
• Ability to understand media data sources, analytics and modelling, to understand historical communications impact and ROI as well as effectively inform future communications strategy and effectiveness.
• Must possess strong written, presentation, analytical, quantitative/qualitative and verbal skills. Able to marshal facts and data into compelling stories.
• Superior organizational, interpersonal, and managerial skills
Qualifications and Experience:
• Bachelor’s Degree preferred; concentration in Marketing/Media/Communications a plus
• 10+ years of directly related experience