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Reprise - Associate Director, SEM
Initiative
Birmingham, MI, United States
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Position Summary
The Search Associate Director is an agency position, generally requiring 5+ years of paid search experience. This role is an initial leadership role within Reprise with a wide range of responsibilities. This role will lead the day-to-day search operations and internal relationships, as well as, driving advanced thinking and providing execution against that thinking.
Essential Functions
• Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for Reprise
• Master, identify and communicate trends in search and client industries
• Be the trusted advisor to search team, with demonstrated ability to lead the team relationship, across all levels
• Establishes current and long term goals and objectives for responsible accounts, subject to approval by the Director and/or Group Director
• Manage the overall day to day activity of managers and liaises with strategists to ensure key strategies and vision are deployed
• Oversight of recommendations for division of budget - accounting for media spend, agency fees, tracking fees, etc
• Create and present case studies, POVs, etc
• Analyzes search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocation
• Display management skills, and lead day-to-day aspects of the search team
• Experience analyzing multi-touch attribution reports
• Express differences on Media Metrics
• Show critical thinking & problem solving on a daily basis
• Lead discussions on attribution, audiences and intent internally and externally
• Clear POV on value of mobile vs desktop
• Clear POV on the future of Search
Leadership Expectations
• Responsible for management of direct reports as well as overall development and success of the team
• Lead, develop and manage staff. Offer guidance support, direction and provide development opportunities
• Ensure team has received all tools and training to excel in their roles. This includes but is not limited to deal math, sales techniques and excel
• Main team contact for questions or problem solving
• Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity and challenges for staff, maintaining positive morale, partnering with HR and Business Leads on supporting organizational objectives
• Cascades information and empowers the team to action
Qualifications
Education:
• Bachelor's degree required
• Concentration in Marketing or a related field is preferable
Work Experience:
• 5+ years of experience with within an agency environment required
Skills:
• Advanced/Cutting Edge knowledge of Google, Yahoo & Bing
• Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or Doubleclick
• Polished presence and presentations skills (presentation will be required)
• Excellent writing skills with an attention to detail
• Mastery of Microsoft Excel, Word, and PowerPoint is required
• Ability to multitask and handle other duties as assigned
About Us
Reprise Media is a full-service Paid Search and SEO agency. Reprise delivers leading-edge service and strategy for 60+ clients, including Fiat/Chrysler, Hershey’s, Coke, Merck, the US Government and Nationwide. This is done by following one simple motto: Adopt. Engage. Transform.