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PR Director (Media Specialist), Corporate Practice
Burson-Marsteller
New York, NY, United States
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Around the world, the people who make up Burson-Marsteller are committed to helping our clients – whether companies, organizations or governments – succeed in Being More. Our commitment is driven by our belief that the most successful organizations are guided by a clear sense of purpose – a distinct and powerful world view that shapes their business, guides their actions and ultimately determines their reputation and success.
Burson-Marsteller was one of the original innovative leaders in strategic, integrated approaches to communications, a force for change in public relations, marketing and other ways to reach key audiences. We have remained a leader ever since. Today this leadership is stronger than ever, as integrated communications continues to define what we mean by Burson-Marsteller, Being More. The power, speed and methods of communications are changing fast. But the core principles of integrated strategic communications and implementation on which Harold Burson and Bill Marsteller founded our firm more than 60 years ago have not changed. Burson-Marsteller, Being More means being more confident in our ability to communicate with more people, in more places, with bigger ideas, through constantly changing communications channels and with more impact.
Director (Media Specialist), Corporate Practice, New York
We search for a public relations professional and media specialist that will contribute to the global growth and performance of the firm by leading large, complex client relationships and programs. This is a client-facing role at the c-suite level where the ability to develop relationships as trusted consul are imperative.This role will be recognized as an expert in a particular practice, industry or capability, and will manage diverse internal teams, drive project deliverables, achieve deadlines and deliver outstanding results. Enthusiastic, tireless, passionate and driven people please apply today! Responsibilities include:
• Developing and growing senior level client relationships, and acting as a trusted advisor to key clients.
• Developing and pitching new business opportunities for the firm.
• Counseling and building relationships with peers in the industry and with other internal lines of business.
• Proactively managing client expectations to ensure all issues impacting client satisfaction are addressed.
• Playing a lead role in developing staff and addressing performance issues.
• Raising the visibility and enhancing the reputation of the firm externally through activities such as published articles or speaking engagements.
• Attracts new talent and enhances the firm’s intellectual capital by driving innovation, developing new products and services, and leveraging the firm’s strategic Evidence-Based communications platform.
• Integrates digital products and services in offerings.
Burson-Marsteller's Corporate and Financial Communications Practice offers strategic counsel and execution that is aligned with our client’s business objectives. We deliver expert guidance and implementation support on critical communications issues. Whether the goal is to build awareness and buy-in around a new corporate vision, guide a CEO through the first 100 days of leadership, or design a strategy to reach local constituencies and national influencers, Burson-Marsteller's Corporate Practice develops solutions that sustain corporate value and drive business results.
Required
• Minimum of 10 years of previous public relations work experience
• Proven track record of successfully developing and executing highly visible media programs/strategies with a focus on executive positioning/visibility
• Top-tier relationships with business and trade media
• Advanced writing skills, ability to write for senior level management and audiences, and proficiency in editing and composition.
• An in-depth understanding of the client’s business and challenges.
• Ability to manage complex relationships diplomatically and consultatively.
• Ability to think innovatively; develop creative solutions and new programs.
• Ability to manage teams and individuals to enable them to perform to their fullest potential.
• Creative and strategic thinking, strong negotiation skills, and in-depth analytical skills.
• Previous PR agency experience
• Bachelor’s Degree.
Preferred
• B2B background
• Prior experience working within professional services industry
• Technology PR experience and media relations a plus
• Previous exposure to inclusion and diversity initiatives
What we offer
You will find a collegiate and collaborative environment at Burson-Marsteller. We fill our offices with diverse and talented individuals who are happy to come to work each day and are driven to deliver innovative solutions to our celebrated client roster. We offer an unmatched depth and breadth of capabilities and industry strengths, matched by cutting edge tools to include our unique evidenced based communications approach. By leading the industry in thought and innovation, we create value for our shareholders and exciting new growth opportunities for our people and our company. Care to join us?
Connect with us
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About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in more than 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, and a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit bm.com .
Burson-Marsteller is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.