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Associate Director, Marketing Sciences
Possible Worldwide
Cincinnati, OH, United States
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Description
POSSIBLE's Associate Director, Marketing Sciences guides a team of analysts and works closely with client partnership and other disciplines to deliver best-in-class measurement solutions. Our team members work closely with user experience, creative, development and client relationship teams to deliver an exceptional, results-focused actionable analytics and optimization program that drives clear ROI. We’re looking for a passionate and strategic digital manager to join our team!
Responsibilities:
• Assist the Group Director of Performance Marketing in defining and evangelizing performance measurement as a core competency of POSSIBLE.
• Work closely with client partnership, experience planning, research, search, strategy, project management, creative and technology teams to deliver best-in-class measurement execution that match our clients’ business goals to the needs of their customers.
• Educate internal staff how to address measurement and analytics with clients
• Responsible for establishing and maintaining vendor relationships and financial agreements
• Help to guide day-to-day research team activities including mentoring and career development.
• Provide hands-on leadership on key accounts, projects and new business efforts.
• Provide input on work schedules, project approach, scope and estimate development.
• Provide thought leadership within the agency and across the industry.
• Participate in leadership activities as a functional manager within the agency.
Skills and experience:
• Experience as a functional manager, managing, and growing a team.
• Track record of strong leadership and collaboration and a minimum 6 years of experience in an interactive agency, internet consultancy, corporate research or related function using data and information to drive specific targeting and marketing recommendations.
• Working knowledge of marketing research and top web analytics software, tools, and methodologies.
• Proven experience developing, executing, analyzing and synthesizing research across a broad range of quantitative and qualitative techniques.
• Experience analyzing online user behavior including gathering and analyzing data to identify key performance indicators, understand online traffic patterns, segment customer behaviors, and drive actionable business insights.
• Strong written and verbal communication and presentation skills.
• Experience in SEO/SEM a plus
• Bachelor’s degree in Business/Marketing/Research or equivalent. Masters/MBA a plus.
• Experience in CPG category a plus.
About us:
POSSIBLE is a creative agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. With more than 1,500 employees around the globe, POSSIBLE brings results-driven digital solutions to some of the world’s most dynamic brands, including Microsoft, Procter & Gamble, AT&T, Shell, and the Coca-Cola Company.
By design, we are visionaries, innovators, and pioneers. If that describes you too, then by all means, get in touch—we’d love to work with you.
POSSIBLE is a WPP Digital agency.
Follow POSSIBLE on LinkedIn: https://www.linkedin.com/company/1915024
Twitter: https://twitter.com/POSSIBLE & https://twitter.com/WORKatPOSSIBLE
Facebook: https://www.facebook.com/POSSIBLE.com