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Associate Director, Programmatic
Digitas
New York, NY, United States
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Associate Director, Programmatic
Data-driven, programmatic media buying will represent nearly 75% of the marketplace in 2017. As this grows, so does DigitasLBi’s world class team of programmatic specialists responsible for keeping a pulse on the constantly evolving media landscape where Display, Video, Mobile and Native are all becoming increasingly addressable. To stay on top requires a deep understanding of software platforms, data and targeting strategies and analytical skills.
To help with this, we’re looking for an outstanding Associate Director, Programmatic – someone who can win the hearts of clients, inspire junior staff and skillfully juggle multiple pieces of business. Sound like you? Read on.
What you’ll do:
This role offers a unique opportunity to an experienced digital media star to do more then watch these trends, but instead be an active participant in driving performance for some of the largest brands on the planet. You will be responsible for making a real difference in both our clients business and our own.
The Associate Director, Programmatic is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. The Associate Director, Programmatic is responsible for identifying and implementing optimizations. He/she builds client decks and status documentation and attends client meetings explaining relevant programmatic strategy.
The ideal candidate will have prior online media experience and basic experience with Doubleclick or similar campaign management systems. Prior experience with bid management platforms and active campaign optimization efforts is necessary.
Most importantly, the candidate must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact on the DigitasLBi.
Day-to-day, your role includes:
• Direct and manage the daily work flow of all DigitasLBi client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
• Interface with media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals, coordinating across DigitasLBi teams to account for all relevant inputs
• Assume accountability and ownership of DigitasLBi campaign execution for assigned client accounts
• Understand and effectively communicate DigitasLBi value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Monitor and report on campaign performance
• Participate in forecasting exercises for senior management
• Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
• Adopt established account management standards and program management best practices
• Assist in training, mentoring, and developing team members
• Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group
• Develop and maintain quality control procedures for DigitasLBi campaign implementations
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
We’re looking for strong, impactful work experience, which typically includes:
• Four-year college degree
• Understanding of interactive media planning and buying elements
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Ability to organize and manage detail work, as well as work independently and balance multiple tasks
• 6+ years of experience in Display, Video, Social, and/or Mobile programmatic media buying
• 3+ years with increasing levels of responsibility within an agency or media company
• 3+ years of people management experience, managing 3+ reports in a account management/client services team
Got what it takes? We’d love to hear from you.
About DigitasLBi
DigitasLBi is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.
We’ve got 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – such as Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day.
On top of great values, great people and great clients, we’ve also got tons of perks that we’re proud to offer – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 15, 20 years and more. And while we celebrate the people who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.
DigitasLBi is an equal opportunity employer.
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