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Global Analytics Director
Neo
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Job Description
Job Summary:
• Partner with the leadership of IBM’s
Analytics practice
• Architect business and cross business media
analytics for IBM globally to deliver better business performance and
brand/business building insights
• Serve as a client and industry-facing
thought leader in performance analytics, attribution and ideally econometric
modeling
• Collaborate across campaign planning, plan
enablement, ad operations, data management, and tech stack teams to deliver
accurate data and insights
Responsibilities:
• Partner with IBM Analytics leadership to
study business performance and insights
• Architect strategic approaches for end-to-end
reporting, analyses and optimization by business and across businesses
• Understand and guide media attribution and
modeling approaches and insights across online and offline media; across paid,
owned and earned media
• Champion the alignment of metrics to
business goals; build benchmark metrics by business and across businesses
• Drive effective optimization and testing
practices for business outcomes
• Understand the combination of media and
communication strategies in delivering outcomes; integrate thinking on owned
and earned media efforts with paid media in arriving at results; possess an
understanding and application of diversified back-end models
• Provide expertise on the review, the
timing, the standards, and the QA of data
• Serve as the analytics thought-leader with
practical application for clients and media planning teams
• Work closely with ad operations and plan
enablement to ensure full deployment of tracking operations; collaborate on sophisticated
ad verification/blocking
• Collaborate with plan enablement to refine
standards in data architecture and alignment for analytics
• Collaborate with tech stack and data
management teams to understand and leverage the full range of resources and
their intended use for analyses
• Mentor and develop team of senior associate
directors, consultants, and analysts located in NY and internationally
• Serve as a thought-leader in the industry,
tapping into new thinking, talent and resources on a going basis
Qualifications:
• 3+ years director level experience in media
or marketing analytics
• 10+ years experience in media and/or
marketing analytics
• Current client-facing role with excellent
communication skills in both authoring and presenting an analysis
• Strong track record of managing others and
teaching direct report
• Experience with SPSS, Coremetrics, among
other attribution, advanced analytics and/or site side measurement and
reporting software/tools
• Experience in econometric modelling beyond
basic regression approaches