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Vice President, Brand and Multicultural PR
Ketchum
Chicago, IL, United States
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Overview:
Vice President, Brand and Multicultural PR
Ketchum-Chicago is looking to add an enthusiastic Vice President lead to our consumer brand and multicultural practice.
Do you thrive in fast-paced environment, enjoy building long-term client relationships, and a have a personal passion for multicultural marketing?
Ideal candidates for this opportunity will have a track record for building new and incremental business, driving integrated consumer brand campaigns and directing multicultural marketing and media relations programs. Additionally, building teams, mentoring and collaborating are truly second nature.
Responsibilities:
• Strong client leader and relationship-builder - Serve as senior agency contact to accounts; lead and direct all program efforts to ensure client satisfaction and cultural relevance; bring a value-added approach to all issues and projects.
•Business-builder - Generate incremental business opportunities with existing client base and expand Ketchum Chicago’s multicultural offering. Encourage and train account teams on developing incremental business; guide them in how to recognize and develop new business opportunities with clients. Function as key player in pursuing new business opportunities and in leading the proposal and presentation processes.
• Engaged team leader - Maintain team billability and productivity requirements; monitor for account profitability. Maximize utilization of team members through effective recruitment, employee goal-setting, appraisals, development plans, etc.; work with human resources in dealing with personnel matters.
• Help build special practice areas – Track multicultural marketing trends and encourage the development of special practice offerings and provide client POVs
• Build culture and positive work environment - Reinforce Ketchum values, ethics, culture and critical success factors. Encourage and create a can-do, get-it-great working environment, reinforcing the importance and value of each team member’s contributions.
• Strong presenter - Demonstrate and develop presentation, negotiation and problem-solving skills; demonstrate ability to effectively develop full range of materials, including media materials, byline articles, speeches, client correspondences and reports.
• Relevant in the field - Stay on top of PR trends in brand, digital and multicultural offerings; offer thought leadership and trend-spotting in food and brand marketing and help give client’s context for why it matters to their business.
◦ Financial processes - Work with financial manager to ensure client budgets are comprehensive, actual costs are monitored and approved, and billed account receivables are collected in a timely manner.
Qualifications:
• Bachelor’s degree in communications, public relations, journalism, English, marketing or a related field
• At least 10 years of public relations experience including multicultural marketing efforts.
• Broad-based exposure to all skill areas, including proposal planning, writing and presentations, media relations, and consultative selling.
• Proven track record in growing business.
• Direct experience in building and managing teams
• Strategic understanding of social media platforms, content development, video and emerging media; experience selling and implementing social and digital concepts to clients
About Ketchum:
As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients. We start conversations, build communities and engage stakeholders—and have a lot of fun doing it. We inspire and empower our people to think about products, companies, issues and challenges in a different way. And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.
We believe great ideas shatter expectations, change thinking and build brands. We call this break through, and it’s our mission to deliver it. How? Very simply—our people. By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.
Interested? We’ve got an opportunity for you.