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Strategy Director
Critical Mass
Chicago, IL, United States
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We are an experience design agency with a relentless focus on the customer.
The way a customer experiences a brand has a profound impact on perception, purchase behavior and loyalty. That’s why our work begins and ends with our clients’ customers. We listen to them. Validate with them. We even include them in our experience design process. We do this to create experiences that are simpler, more useful, entertaining, and convenient. Our mission is to in some way change their lives for the better.
Today we’re 850 people in 10 offices on 3 continents.
We are thinkers. Makers. Do’ers. We speak a dozen different languages and are inspired by a million different things. But no matter what our discipline is or where we are in the world, we’re united by a common excitement for digital that’s absolute and contagious.
STRATEGY DIRECTOR
Chicago
The Strategy Director provides important strategic leadership and guidance. As the most senior Strategy representative, the strategy director is responsible for the overall quality of Strategy work on all projects and accounts in the business unit. Group Strategy directors are also expected to perform strategy functions on more complicated and challenging projects. The strategy director must gain an intimate understanding of the client, their competitors and key industry trends. They must also effectively communicate their findings to creative and technical members of their teams.
Their most important contribution is insights – about the client’s business, their competitors, and their customers. This multi-disciplinary position requires working knowledge of business analysis, qualitative consumer research, web analytics and information architecture. Candidates must demonstrate in-depth knowledge and experience in at least two of these disciplines and good working knowledge in the balance.
Responsibilities:
• Be a strategic leader for multiple clients in markets including healthcare, automotive and financial services
• Define and document requirements through business analysis, qualitative consumer research, and web analytics
• Recommend, plan, coordinate and/or execute pertinent research and analysis activities
• Qualitative consumer research
• Team management and oversight on all strategic and UX work
• Proactively pitch ideas to clients and execute a plan to achieve those goals
• Demonstrate the value of integrating strategy into all client engagements
• Work with our clients to identify business problems and challenges and work towards providing solutions
• Contribute to new business pitches
Requirements:
• Previous strategic planning experience with increasing responsibilities in a digital marketing and/or advertising agency required
• Advanced degree in Marketing, Computer Science, Human Computer Interaction or related field of study preferred
• Leadership experience with larger technical teams
• Exceptional presentation and communication skills
• Understand of content strategy, analytics, media, and SEO required
• Experience pitching and winning new business
• Understanding of how to grow current business organically
• Able to travel as needed both in the US and globally