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Visual Merchandiser
Fashion Industry Company
London, , United Kingdom
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Overview
Support the Retail Division by performing visual merchandising direction and operations including preparation, communication, training and execution of visual merchandising floor set and marketing directives for all formats. Act as liaison with the Merchandising team and Marketing department to promote a consistent brand message by ensuring visual standards for merchandising and marketing collateral are executed in all retail formats. 40% Travel in stores.
Responsibilities
• Visual Merchandising (60% of time)
◦ Provides merchandising direction to Corporate and Factory stores and oversees the execution directive for Company licensed stores, including floor set visual merchandising and directive on monthly marketing and windows
◦ Collaborates with Merchandising team to determine merchandising priorities and placement hierarchy
◦ Creates Visual Merchandising Standards book by format
◦ Leads field team in floor set changes for Flagship locations
◦ Leads field team in floor sets for key events (Grand Openings)
◦ Provides feedback to Store Environments and Store Planning on fixtures and in store elements
◦ Provides input to Sr. Store Environments Manager in establishing and evaluating visual budget and spend parameters
• Communication & Training (30% of time)
◦ Creates directive for visual execution guides and standard guides for corporate stores, factory stores and licensed stores
◦ Plans, designs and conducts new store visual training
◦ Plans and conducts monthly communication to field visual leads and quarterly webinar or in-store trainings
◦ Leads efforts for store VM training including development of support materials, evaluation matrix and recognition
◦ Provides recognition, feedback and guidance to store teams on visual presentation. Responsible for recognizing or escalating visual presentations by store
◦ Creates and delivers meeting presentations
◦ Develops content for Retail newsletters
• Graphics, Signage and POP (10% of time)
◦ Provides input for windows, signage and graphics programs developed by Creative
◦ Provides execution directive for monthly marketing kit