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Who is Zenith Analytics?
At Zenith, we’re changing the way some of the biggest brands in the country – including Verizon, Chase, Kohl’s, American Cancer Society, and more – talk to consumers. We put data-driven understanding of our clients’ customers first, so we know whom to reach and when to talk to them. And by keeping our finger on the pulse of consumer attitudes and reactions, we know how to keep that conversation on track. That’s at the heart of Live ROI, and it all starts with Analytics.
What does Zenith Analytics do?
Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.
What does a successful Vice President look like?
We don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.
Among Vice President candidates, we look for prior experience in media analytics, especially digital media. You should be seasoned at representing your team to external clients and internal leadership, since a Vice President is the head of their Analytics team, handling a portfolio of client accounts. We hope you have a love for numbers and know how to bring data to life through a compelling story. We’re also hoping you have at least five years of experience managing supervisor-level staff members and have at least ten years of prior professional experience.
What does a Vice President do day-to-day?
Vice Presidents will work very closely with their team of Managers to help them stay on track with the day-to-day deliverables of their respective accounts. They also contribute crucial intellectual capital to their teams by coaching and mentoring their teams in designing campaign measurement plans based on their clients’ business needs, and using data to tell great stories. A VP will also formulate a vision for their accounts, and proliferate that vision throughout their team. As such, a VP is a mentor, manager, project manager, and thought leader, all at the same time.
10+ years of work experience in media or related field.
5+ years in a managerial.
Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.).
Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to executive level clients.
Ability to develop frameworks for steering complex analytics projects.
Strong analytical thinker with an abundance of intellectual curiosity
Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst.
Experience with other digital media and analytics tools such, Measurement Vendors, BI Software, Relational Databases.
Experience with third party research partners such as GfK, Nielsen and comScore.
Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas.
World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
Expertise in managing and querying relational databases.
Expertise in ad verification tools such as IAS, Moat, etc.
Expertise in using or analyzing data form DMPs and DSPs.
Expertise in two or more of the following advanced analytics methods: descriptive statistics, predictive statistical methods and machine learning, multi-touch attribution modeling, MMM, cross-device measurement.
All your information will be kept confidential according to EEO guidelines.
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