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Company embodies the world of creativity and music by inspiring our teammates to find their own individual sound. We strive to develop lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.
Do you love music? Are you ready to rock with the world's leading musical instrument retailer? Company has an exciting opportunity for you! At Company, we have an unrivaled relationship with our customers. We go to extra lengths to satisfy, delight and provide outstanding service to our customers! We plan to extend that experience into our digital channels like no brand has done before. Our store experience is far from average. Therefore the digital conversation we host should exceed all expectations.
What's in it for you?
An extraordinarily fun campus that showcases our love of music with offices, conference rooms and hallways covered wall-to-wall with guitars and rock memorabilia. Enticing employee discount on all Company products and gear. Free sound proof practice studios located on campus, stocked with guitars, basses, keyboards, drum kits, mics, etc... available for all Company employees! We also have Company Jam sessions - Company employees form bands who then showcase their songs and skills -- this is a phenomenal way to meet new people and find your sound but entirely voluntary!
Company also provides:
Excellent medical, dental, vision, and life insurance benefits
Subsidized gym memberships
A matching 401k program
Love this gig and want to apply?
Send in your resume and cover letter along with salary expectations. We look forward to hearing your sound!
Company is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐ related requirements.
At Company, we have a unique relationship with our customers. We go to extra lengths to satisfy, delight and feed their musical passions! Our store and digital experiences are far from average as consumers from beginners to novice to hobbyists, passionates and pros can explore gear, seek advice, and play thousands of beautiful instruments in our stores or browse and shop on line. As the largest retailer of musical instruments, Company and our sister brands -- Musician's Friend, Music & Arts and Woodwind-Brasswind --offers the largest assortment of instruments, gear and performance tech in the world. We also provide services to meet the needs of the musician's journey from lessons to repairs, rentals and financing. Ultimately at Company we work to put more music in the world.
As the leader of the marketing team and the "voice to the customer", the Vice President, Marketing will champion our marketing strategy including retail and category marketing, in store merchandising, media strategy (broadscale and digital), direct to consumer marketing (direct mail and CRM). Reporting to the CMO they will develop, oversee and analyze marketing strategy, processes, calendar and promotional plans, campaigns and spend optimization. They will drive marketing innovation, move us closer to conversational, personalized customer touchpoints and work to bring new customers, retain current customers and expand their purchases and engagement with our brands. The successful candidate will assure a "best in class" overarching marketing strategy with clear focus on reputation and volume growth, based on the mission and goals of the Company enterprise.
The Vice President, Marketing will help shape retail and marketing strategies based on consumer insights, transactional data and customer segmentation to directly drive demand, purchase intent, engagement and elevate the personalized customer relationship with our brands. Keeping on top of consumer marketing trends, consumer insights and innovation, the VP Marketing will continually evolve our strategic approach to media (broad / print/ digital), retail programming, category marketing, in store experiences, CRM, affinity and digital opportunities. The VP Marketing will assure solid ROAS for invested dollars, understand and drive topline growth and work closely with merchant teams to market best assortments, pricing and engagement across owned and paid marketing vehicles.
The VP Marketing will lead the Marketing team (including Visual Store Merchandising, Retail and Category Marketing, Services and Local Marketing, Vendor Partnerships / Co-op, Media and Email Marketing), and outside partners to develop and implement strategies that deliver volume and quality engagement among target audiences across all touch points. They will ensure all marketing communications represent a unified voice, adhere to established brand guidelines and present the brand's messages and products in an effort to drive topline sales, store, e-commerce and contact center traffic, customer engagement, and enhance the customer experience and journey.
The VP Marketing is responsible for developing and implementing strategic and operational marketing plans based on sound data and insights in support of current and long-term profit and growth objectives.
With the CMO, develops an annual, strategic retail and category marketing plans that identify trends, gaps and opportunities for Company brands, ultimately providing strategic marketing direction -- both nationally (brand) and locally (stores).
Establishes key results reporting KPI criteria and continually optimizes the marketing strategy and execution to meet KPI hurdles.
Utilizes analytics and customer insights, provides broader exposure for and opportunity identification of trends and innovation in the musical instrument industry and its consumers.
Participates on the Marketing leadership team with the Senior Vice President (CMO) and the other marketing discipline peer leaders to set overall brand, marketing, and communications strategy, balance priorities and create synergy between the teams.
Work closely with the digital merchandising team, IT, content and creative teams, marketing operations team, consumer insights team, merchants, purchasing, etc. to assure fully integrated, planned in advance programs and campaigns across all customer touch points are built to drive topline growth.
Partner with Digital and IT teams to ensure the right systems are in place to execute, measure, scale and enhance all programs.
Drive insight into and assure strategy / program(s) shifts to assure profit contribution, recommend strategy and program(s) refinements and deliver ongoing performance communications.
Oversees high level individual contributors on multiple teams
Lead, develop, engage and motivate team members as well as recruit, hire and on board new team members
Additional duties as required
BS in Marketing or related field; MBA a plus
10+ years minimum of relevant marketing experience including 7+ years of leadership in strategizing, developing and managing marketing programming, including direct to customer communication and marketing.
Solid understanding of marketing data and analytics, able to provide insights and decision-making based on data and learning.
Media -- broadscale, digital and print - strategic knowledge and experience
Demonstrated experience driving measurable results through customer marketing efforts ideally in a retail, omni-channel and/or e-commerce environment
Ability to manage large initiatives strategically, entrepreneurially and responsibly.
Ability to communicate with all levels within the organization and interface with a broad range of stakeholders.
Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions
Results driving position requires innovation, creativity, deep customer marketing and communications experience, influence and relationship skills, analytical expertise and strategic thinking.
Experience leading multiple teams or highly complex teams
Relevant experience launching new initiatives and programs.
Ability to translate trends and knowledge into actionable opportunities.
Emotionally intelligent, adaptable and supportive leader able to coalesce divergent teams through vision and leadership
Proven ability to build cross-functional partnership and inspire collaboration
Business maturity and the ability to offer sound recommendation and make key decisions.
Excellent interpersonal, oral and written communication skills
Knowledge of and passion for music and music makers, a plus.
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