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Location(s):United States of America
Job Posting End Date:February 22, 2020
Job Description Summary:
The Tea Category is the Biggest Commercial Beverage Category in the World and represents an extremely important opportunity for the Company purpose of Refresh the World and Make a Difference.
The Tea Assistant Category Manager will play a key role supporting the Development of the Tea category Growth Agenda and the implementation of it with the Business Units by:
- Developing winning strategies to drive profitable growth in the Category for TCCC
- Create synergies among geographies on scalable brands
Bring strong expertise on the Tea Category and cultural nuances across the world
Function Related Activities/Key Responsibilities:
Support Global Group Director developing analysis that support the Tea Category Strategic Growth Direction including innovation
Coordinate work with Strategic Partners (Agencies) and cross-functional teams and in some cases, lead the outcome
Track Category Performance and Trends
Partner with Key teams in the Business Units and with other Global Category teams on creating synergies across the markets in specific projects
Coordinate key Global meetings (Tea University/Annual Global Meeting, Community Calls, etc)
Develop tools that facilitate information sharing across Geographies (Stewardship of Tea Store and Tea THRED Page)
Work Along the R&D team to accelerate the category innovation pipeline (SRA Claims, Ingredients and technologies)
Capture Best Performing innovations and learnings of key Failures in the different geographies
Bachelor's Degree, MBA preferred or equivalent work experience
Related Work Experience:
1.5 - 2 yrs of Marketing experience
Ideally, deep knowledge of the Tea category and nuances across the World, especially in Asia
Consumer understanding & application: experience understanding consumer, cultural context,
competitive context & trends to translate into relevant insights for the brands/business.
Knowledge and application of industry research resources (e.g., attitude and usage, Nielsen, trend
resources) for consumers and customers. Knowledge of syndicated sources (e.g., AC Nielsen, IRI,
CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics.
Creative development & evaluation: ability to translate business challenges into brief and assess
resulting creative concepts and executions based on creativity, alignment on strategy & relevance
Innovation and product development: Opportunity identification, concept & product
development and evaluation. Advanced project Management skills.
Business acumen and Financial understanding to ensure profitable leadership. P&L
understanding. Ability to build solid business cases and size opportunities. Familiarity with pricing,
Bring to Life Company Growth Behaviors on a Collaborative Leadership with Service Mentality (Curiosity, Empowerment, Version 1.0,2.0,3.0, Inclusiveness)
Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.
Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.
Version 1.0, 2.0, 3.0
Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.
Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn’t enough. We need genius.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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