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Publicis Media is one of the four solutions hubs of Company ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Company websitet and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.
Publicis Media Exchange (PMX) delivers sustainable, transparent, competitive advantage to Publicis Media clients and agencies. This is done through the consolidated strength of our agencies, deep understanding of our client drivers, leveraging scaled investment, marketplace innovation, strength in partnerships and intelligence. PM Precision is PMX’s data-informed, tech-enabled trading division that helps brands reach audiences on highly viewable, fraud free media. Precision spans product strategists, marketers, solutions consultants, activation specialists, ad-ops and data scientists. Precision encompasses agency-embedded teams that provide greater strategic alignment with clients and buying teams. Agency teams are supported by a centralized team for shared resources, best practices, tech audits and partnership management.
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.
The Supervisor, Activation Strategy will have a deep understanding of Programmatic and Social activation to consult and solve for strategic Client challenges. As a biddable media SME, the Supervisor of Activation Strategy will advise PM Agency teams on activation best practices & strategies. The Supervisor, Activation Strategy will be responsible for development of collateral, facilitating reporting and managing campaigns.
Hands-on activation and onboarding support for strategic clients
Act as the technical expert for omni-channel activation – ensure the right infrastructure and tools are in place to enable best-in-class activation
Understand data outputs across Social and Programmatic platforms and how they fuel optimizations
Support curation of first-to-market client driven solutions – inclusive of activation support, light tools, collateral development, and testing frameworks
Derive insights and recommendations from campaign performance reports that are actionable
Manage recurring reporting deliverables across both social and programmatic engagements
Pull data from various 3rd-party ad servers like Campaign Manager, Sizmek, Innovid, and Demand Side Platforms or Social Advertising Platforms to feed reporting and optimization
Merge data sets from different platforms to provide weekly reporting views and custom dashboards for the Precision trading team
Maintain a pulse on optimizations and campaign changes
Maintain data hygiene within client data sets to ensure reporting accuracy
Manage and use our proprietary business intelligence tools to power actionable insights
Leverage Excel to accelerate workflows and drive performance
Write clear and concise PowerPoint Presentations summarizing data insights, outcomes and implications in a straight-forward and enlightening ways
Deliver and support ad-hoc reporting requests for strategic clients
Minimum 5 years of relevant experience
Seasoned war room activation expert, experience embedding with client teams a plus
Advanced Excel skills a must (able to work with complex Excel formulas and macros)
Experience with more than one of the following ad technologies: third-party ad servers, specifically Campaign Manager and demand side platforms such as DV360, The Trade Desk, Amobee, or Verizon Media
Experience with more than one of the following social ad platforms: Facebook/Instagram, Twitter, Pinterest, or Snapchat
Hands on experience managing platform activated media
Comfortable working with large data sets, analyzing reporting and identifying trends
Demonstrated experience in assembling client facing reporting dashboards and internal optimization reports
Must be meticulous with a knack for fine tuning the details
Bachelor’s Degree in a related field
All your information will be kept confidential according to EEO guidelines.
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