Sr Product Mgr, Tech - Analytics and Insights

DESCRIPTION

Company is building a world class advertising business that offers display ads, video, and cost-per-click ads served on Company WW and hundreds of thousands of publisher websites across the web. Our Company Marketing Services products are strategically important to our Retail and Marketplace businesses driving long term growth. We deliver billions of ad impressions and millions of clicks daily. Self Service Performance Advertising provides the platform for some of Company's fastest growing strategic businesses, such as Sponsored Products and Headline Search Advertising. Our global advertising platform provides self-service low-latency ad serving for multiple performance-based advertising programs with large ad inventories. It supports both automated and advertiser-specified targeting options and features particular optimizations for managing product data from across the entire Company product catalog as a source of ad content. This is a unique problem space within the global advertising ecosystem and we encounter continued unique and interesting challenges in terms of scalability, latency, flexibility and efficacy. We value the productivity we’re able to achieve by using existing Company technologies, but the varied nature of our advertisers' business relationships with Company and our scaling, latency and relevance considerations are unique. As such, we are not shy about deviating from standard stack components and approaches and engineering our own deeper, pragmatically differentiated solutions when necessary.

We built Company’s various ad products as distinct offerings for different advertiser sets such as display ads for large branded vendors and Sponsored Products for sellers. As our offering has evolved our advertisers have expressed interest in using the full range of ad types available from AMS. Today, to do this they need to use distinct portals (e.g. Seller Central, Company website) and tool sets to create and manage their campaigns as well as to view reporting and performance of their campaigns. We are seeking a principal product manager to understand and define the full range of customer needs, define the vision for our next generation of portal support, and lead a loosely coupled set of program teams across AMS to deliver on that vision. Success in this role will come from defining and delivering the right solution that will allow all advertisers worldwide to easily utilize any ad offering Company provides while getting accurate reporting that spans across the ad offerings. The advertising solutions should reflect the unique capabilities, data, and insights that Company can deliver to our advertisers.

We are seeking a senior leader who is both visionary and a strong operator to help define the future direction of the advertiser interface(s), grow the team both in size and capabilities, and to lead the execution of a bold vision. This is a new team and while there are many things we can do, the full strategy and roadmap is a green field. The successful candidate must have exceptional problem solving skills, strong business judgment, and demonstrated experience leading through influence on initiatives that involve multiple cross-functional teams. Ideally, you will have experience building successful business strategies/plans, leading customer, business, and technical tradeoffs, and managing through influence across job families (including product management, engineering, marketing, and operations). We are looking for a proven ability to execute both strategically and tactically, and someone who is excited to take on a new, ambitious, and ambiguous project. The leader in this role will report directly to the Director of Advertiser Experience for Self-Service Performance Advertising and have dotted line responsibilities to the Vice President of Company’s Display business. The team has a diverse set of senior stakeholders within the broader advertising organization, as well as in closely connected organizations such as the Consumer Retail and Merchant teams. Other key stakeholders include the leadership team providing WW support for advertisers and federated contributors to the functionality of the portals both inside AMS and across Company, including but not limited to the teams focused on registration, billing, Marketplace Brand Building, and Retail Systems.

Responsibilities for this role include:

• Develop product vision and strategy by working backwards from the customer
• Manage products through initial launch and follow-on releases
• Identifying dependencies and clear blockers
• Write business cases and produce financial models for key strategic projects
• Provide in-depth market, industry, and opportunity analysis
• Own the process for understanding customer needs
• Lead through influence the team building out product requirements, doing the engineering to deliver on requirements, as well as working with marketing to ensure advertisers adopt features
• Define the success metrics for features or services and track performance
• Manage partner relationships and ongoing programs
• Ensure strong support for the advertiser experience in end-to-end operations

BASIC QUALIFICATIONS

• Bachelor’s degree in Business, Engineering, Computer Science or equivalent
• A passionate advocate for customers and their needs
• 7+ years software, technology, program or product management experience preferably with internet business experience;
• 5+ years Product Management experience
• Track record of completing medium to large-scale projects from initiation to delivery
• Ability to establish and manage projects and initiatives against a set of key metrics and goals
• Demonstrated experience using testing methods (A/B, focus groups) to evolve products and/or marketing campaign performance
• Strong analytical, project management and organizational skills
• Strong verbal and written communication abilities: must effectively communicate with technical and non-technical people
• Willingness to roll up your sleeves and do whatever is necessary; owner mentality and an entrepreneurial drive; demonstrated ability to have fun and inspire team

PREFERRED QUALIFICATIONS

• An MBA or advanced degree is preferred
• 3+ years experience in online advertising or web-based technologies
• Passionate about generating big, creative ideas to differentiate in the market, growing the business and working with advertisers and agencies to build innovative products
• Analytical and able to create sound business arguments backed up by data
• Ability to lead and influence across different organizations and align diverse teams to a common goal
• Handle multiple contending priorities in an energizing environment
• Willing to think and act both strategically and tactically

Company is an Equal Opportunity-Affirmative Action Employer - Female/Minority/Disability/Veteran/Gender Identity/Sexual Orientation

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