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5+ years experience in Global Search Engine Optimization activities
Deep understanding of successful organic, video, voice, and local search strategies for various search engines.
Ability to define program metrics and collaborate with analytics on program reporting.
In-depth knowledge of the growing importance of voice, mobile and social media within SEO.
Highly motivated with the ability to influence outcomes in a fluid, demanding, fast-paced environment, while understanding the balance operational possibilities, customer experience and SEO techniques.
Excellent verbal, written communication, presentation and social skills.
Track record of optimally defining and delivering complex projects, from business case through deployment.
Detailed focused with strong organizational and time management / prioritization skills.
Ability to travel to EMEIA 20% travel
Experience with SEO analytics and reporting tools
You are responsible for crafting the organic search strategy for AppleCare Digital related to the European and emerging markets. You are an evangelist for EMEIA SEO, communicating the opportunity and impact for AppleCare in EMEIA. You will keep pace with SEO, social and internet marketing industry trends and developments and report changes as needed. Strive to gain a deep understanding of Company customer search behaviors. Work cross functionally across AppleCare, Marketing, and Engineering to drive search improvements that align with overall business objectives Deliver excellence and improve EMEIA search experience across AppleCare digital platforms. Ability to consumer massive data sets and develop actionable insights for various audiences across Company.
Education & Experience
BS/BA in any relevant discipline MS/MA preferred
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