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Company's Retail Payment Solutions is one of the nation's leading payment processing and full-service-issuing providers. Retail Payment Solutions offers credit, debit and prepaid payment solutions to consumers and small businesses through Company and in partnership with financial institutions, businesses, governments and employers. This position resides in Retail Payment Solutions' co-branded credit cards group which provides solutions to our businesses/retail partners, e.g., Kroger 1-2-3 Rewards Card and REI MasterCard.
This position will oversee strategic portfolio management of digital channels and marketing campaigns for a co-branded credit card program in support of the organization's goals and market needs. Responsible for meeting annual portfolio metrics and showing growth year over year. Work closely with the retail partner and internal USB teams on key initiatives, marketing and results reporting. Contribute to the digital channel marketing strategy and evaluation of market trends, product development and product positioning. Recommend enhancements to product line and marketing strategy to stimulate sales and meet objectives. Ensure products meet regulatory requirements and coordinate legal & compliance approval of all supporting collateral materials and documentation.
Incumbent operates at an independent level consulting with and advising management on the marketing implications of various actions. Oversees the development of short and long-term goals to meet product objectives and the implementation of appropriate long term strategic plans and presents them to management.
Oversees portfolio product management for an assigned product line in support of the organization’s goals and market needs. Responsible for meeting product profit and growth goals. Recommends enhancements to product lines to stimulate sales and meet objectives. Additional responsibilities include:
Develops marketing plan and product line objectives; including strategy and tactics; ensuring consistency with organization and business line objectives and goals and meeting product profit and growth goals.
Manages the development and maintenance of competitive analysis and market research of competing products and services to identify customer needs and trends.
Manages the on-going research to track, monitor and analyze product performance, profitability and contribution.
Manages the development of collateral material, advertising, promotional programs, operational procedures and systems requirements to ensure that sales departments are provided with appropriate sales, merchandising and administrative tools.
Reviews strategic product and market perspectives; evaluating long term effects and anticipating changes.
Reviews risk data related to product lines and ensures risks are effectively monitored and managed.
Ensures products meet state and Federal regulatory requirements and coordinates legal re-view of all supporting collateral materials and documentation.
Plans, develops and controls portfolio project/product budget.
Bachelor's degree, or equivalent work experience
Eight to ten years of related work experience
Demonstrated marketing and marketing research skills including digital marketing.
Senior product manager with a proven record of successfully managing large and important projects.
-Comprehensive knowledge of the assigned business line and technical marketing skills
Strong product management, design and development skills
Thorough knowledge of product/program development, pricing, implementation and strategic analysis
Demonstrated marketing and marketing research skills
Excellent verbal and written communication skills
Strong financial and competitive analysis and computer skills
Demonstrated management, leadership and interpersonal skills
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