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As a Database Marketing Manager, you will bring considerable campaign lifecycle management expertise to deliver effective email marketing campaigns, including communications strategy, customer segmentation, content development, campaign execution, KPI measurement, and performance optimization.
What You Will Do:
Bring technical, functional, and email service provider (ESP) expertise to deliver effective solutions for the email marketing channel
Lead and deliver components of client engagements that identify, design, and implement business and technology solutions
Guide teams in the identification of business requirements, functional design, process design (including scenario design, flow mapping), prototyping, testing, training, defining support procedures for solutions implemented
Develop and maintain contact with top decision makers; participate and lead aspects of the proposal development process
Act as a SME for campaign operations, platform best practices and advise on improving the campaign effectiveness
Gather and document business requirements and translate them into technical specifications
Guide the preparation of data, segments, email creatives and other configurations
Oversee the development, execution, and testing of campaign workflows
Generate reports and dashboards indicating various performance metrics and KPIs
Define process improvements and enable campaign automation to increase campaign efficiency
Manage email deliverability, escalate issues, and work with the email service provider (ESP) to resolve issues
Who You Are:
You have experience writing simple-to-moderately complex SQL queries
Ability to build workflows, emails, templates, and customer journeys on client specs within ESP (Adobe Campaign preferred)
You have the ability to troubleshoot and resolve technical issues related to HTML templates, list segmentation and other aspects of email execution
QA experience with data resources, counts, data quality, and creative content
What You Bring:
5-7 years of experience executing omni-channel marketing campaigns in campaign management systems
Experience working with Agile methodology and using JIRA to manage and update user stories, project tasks, and deliverables
Hands-on experience using Adobe Experience Cloud and Adobe Campaign (Adobe certification is a plus)
Bachelor’s degree or equivalent experience preferred
Proficient in using email testing and rendering tools (e.g. Email on Acid, Litmus)
Tableau, Microsoft Power BI, or other reporting tools to create reports to track campaign and deliverability metrics
Why Join Us?
Company Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility encourages us to be the place where outstanding people want to do their best work, and to provide them the tools to do so.
Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Company Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are global but keep our feet on the ground, so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Company Cares.
If you have a hunger to make a difference with one of the most loved consumer brands in the world and join the travel industry, this is the job for you.
Our family of travel brands includes: Brand Company®, Company website®, Company® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, Company website®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Company® Media Solutions, Company website, Company Local Expert®, Company® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.
Company is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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