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As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients – some of the world’s leading marketers.
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and very generous paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.
The Programmatic Media Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Bidded Media Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Analysts. The Programmatic Media Manager train Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communications.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Social Media Managers must possess a strong inner drive to contribute. The Social Media Manager will also need to demonstrate an ability to create tactical plans that align with their client's strategic plans and principles, and be able to support and present those plans to internal stakeholders and clients.
Effectively communicate digital strategies and rational for tactical approaches for each campaign
Execute, manage, and optimize online biddable media campaigns and programs for agency clients (i.e. - paid search and social, auction/exchange based performance media, audience based buying, remarketing campaigns) while meeting or surpassing client performance expectations
Develop, grow, and maintain relationships through exceptional client service
Formulate proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Partner with Analytics team on campaign measurement reporting and insights generation
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Work with media partners to ensure accurate platform implementation
Troubleshoot issues on all pre-production and live campaigns
Oversee campaign QA process
Generate and manager monthly bill/pay and spend reporting in coordination with Social Media Analyst
Lead and assist in coaching, managing, and educating Analysts, helping to support campaigns
Attend client meetings, as needed
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Four year college degree
Must have 3+ years of experience in bid management, campaign management/optimization, or digital media operations
Client facing experience with the ability to identify risks and effectively manage through issues
Understanding of interactive media planning elements with traditional media understanding a plus
Previous leadership in Microsoft Office solutions
Strong analytical thinking and mathematical skills
Excellent communication and writing skills
Strong project management skills
Strong desire to contribute to a team
About Starcom Worldwide
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Company [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
Starcom is an Equal Opportunity Employer.
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