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"If you can dream it, you can do it" Walt Disney
Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Disney+, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+. We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future. We also too believe that if you can dream it, you can do it. We are Publicis Imagine. Dreaming. Doing.
The Planner, Search & Social is responsible for managing the day-to-day stewardship of paid search and social campaigns towards stated objectives and is responsible for the accuracy of these accounts. The Planner will be accountable to onboard and manager search and socials campaign work with client stakeholders across multiple platforms and channels.
Manages and monitors client P&L’s for assigned accounts
Implement search and social campaigns and manage regular campaign reporting
Interfaces with other department to share ideas, communicate service offerings, and to deliver new solutions for clients
Keeps Supervisors apprised of key client opportunities, potential risks and other key nuances which affect the health of the day-to-day campaign performance
Helps to foster key internal team relationships.
Demonstrates an understanding of each client’s goals, markets, needs and expectations
Works within client relationships to champion initiatives that drive marketing decisions across search and social channels
Attends internal meetings and client calls on ongoing basis, interface as needed with agency management team on development of client presentations
Independently works on assigned campaigns
Helps to identify client challenges and uses conflict management skills within a professional environment
Builds out paid search and social campaigns with an eye on the following disciplines: segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
Leverages search and social platforms to benchmark trends and/or campaign performance
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
Works collaboratively to drive programs that meet our clients’ campaign objectives
Contributes to the adoption of paid search and social best practices through example setting, positive reinforcement and behavioral correction
Provides cross media planning training for identified team members
Enacts best practices to ensure operational efficiencies within the team
Required Skills/Experience/Business Competencies:
Bachelor’s degree, concentration in business, marketing, or advertising preferred
Agency experience highly preferred
1-2 years of experience in online advertising centered on paid search and social, with added experience across digital, programmatic, mobile, video or affiliate, direct marketing, or e-commerce
1-2 years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
Fundamental knowledge of key search & social advertising platforms and online analytic solutions
All your information will be kept confidential according to EEO guidelines.
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