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NSW Brand Director
Fashion Industry Company
Saint Ouen L'aumône, , France
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Description
As NSW Brand Director for Company France, your role will be to lead, drive and socialize NSW brand strategy and priorities to serve our mission to become the Sportswear brand of choice in France.
Alongside, you will be responsible for driving NSW strategy, leading a complete offense to connect with the young & fast active consumer of sportswear, focusing predominantly on Paris.
Responsibilities
• Adopt, adapt and execute the NSW WE/global brand strategy/direction to the French Market and consumer specificities – edit to amplify impact of strategies and priorities on French consumer
• Drive NSW seasonal category brand roadmap – edit to amplify impact of executions
• Share France brand point of view around Sportswear with Global partners and other geographies
• Be an active player and influence in the category game plan process
• Know the NSW consumer target.
• Monitor and drive consumer research to influence France strategic brand priorities
• Partner with other categories to drive a unified and distinctive NSW point of view across France.
• Work in close partnership with NSW category team to continue growing and transforming the marketplace (physical, digital)
• Design and implement a marketing mix to inspire and engage France Sportswear communities
• Effectively communicate strategy and priorities to territories - support premium executions and activations on the ground
• Manage effectively Demand Creation budget
Qualifications
• 8+ years of relevant work experience in the area of Brand Marketing
• Strong understanding of the Sportswear category consumers and ability to connect with them through a sport, fashion and cultural lens
• Ability to interact, network, build credibility for both themselves and the Company brand
• Digital and community Marketing knowledge
• Communicate effectively inside and outside the organization
• Love and knowledge of sneakers and style
• Love of and strong connections in Paris sport style scene.
• Fluent in French & English (written and spoken)