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WUSA-TV, the Company-owned CBS affiliate in Washington, DC, is looking for a talented Media Strategist to join our sales department. The Media Strategist (MS) is considered an expert when it comes to the Company Team and Tools. He/she knows how to best deploy marketing solutions to deliver maximum results for our advertisers. The MS works side-by-side with Account Executives to understand the business needs and challenges for advertisers and translates their needs into innovative ad solutions that deliver a strong ROI.
Has an in-depth understanding of Company’s various products, verticals and solutions
Develops a comprehensive strategic solution that leverages Company products and services
Acts as a solution advisor and supports AEs during interactions with prospective and existing advertisers.
Keeps the AEs informed throughout the ideation process of a solution development
Develops a full proposal to turn over to the AE, once an advertiser is aware of the solution and is interested in seeing a proposal
Interacts with advertisers directly or through AEs to gather necessary information needed to produce a proposal tailored to their needs
Reviews proposals with AEs to ensure readiness. (Presence of the MS may be required when the presentation team delivers the proposal to the advertiser.)
Works with internal Company team to determine if an existing solution can be deployed (such as a Hatch program); develops unique concepts that address the desired business results
Once the sale is made, work with AE to ensure smooth transition to Account Manager and the rest of the fulfillment team
Ensure AEs complete Campaign Brief in Salesforce
Acknowledges receipt of Campaign Briefs and gathers any additional information needed from the AEs
A minimum of three years of related experience in a pre-sale solution role, preferably within the media industry
Outstanding verbal and written communication
Strong understanding of media concepts, terms and creative
Knowledge, experience and passion for SEM, SEO, Display and Analytics
Working knowledge of Microsoft Office suite
Company. (NYSE: Company) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, Company delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, Company reaches 50 million adults on-air and approximately 35 million across its digital platforms. Company has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. Company delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, Company tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
Company. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.
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