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Recommends and implements strategies to achieve marketing goals for assigned products and services for one or more areas, product lines, or market segments. Responsible for preparing proposal, presentation, and communication materials, as well as other administrative duties. Coordinates the distribution of internal and external marketing information.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Creates a wide variety of template, company-sanctioned marketing materials that may include maps, advertisements, demographic reports and executive summary brochures for in-house and client presentations using advanced desktop, graphic, and mapping software.
Reviews internal and external collateral materials, proofreads content, ensures appropriate branding and approves materials for final distribution.
Prepares presentations and proposals for new business development providing recommendations with a focus on ensuring that all materials meet established standards as to branding and messaging.
Assists in the coordination and implementation of marketing strategies and performs research and analysis to support those strategies.
Assists local office leadership in preparing various marketing materials as needed on an ad hoc basis.
Maintains and updates marketing library of standard company boilerplate proposals, presentations, and other collateral materials.
Provides marketing education and training on tools, resources, as well as technical assistance to staff.
Provides quality control for mass e-mail broadcasts, ensuring that appropriate branding, content, and formatting are used.
Other duties may be assigned.
No formal supervisory responsibilities in this position. May provide informal assistance such as technical guidance, and/or training to coworkers. May coordinate and assign tasks to co-workers within a work unit and/or project.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and EXPERIENCE
Bachelor's degree or equivalent from four-year college or university and a minimum of two to four years of related experience and/or training.
CERTIFICATES and/or LICENSES
Excellent written and verbal communication skills.
Strong organizational and analytical skills.
Ability to provide efficient, timely, reliable and courteous service to internal clients.
Ability to effectively present information.
Requires basic knowledge of financial terms and principles.
Ability to calculate intermediate figures such as percentages.
Ability to comprehend, analyze, and interpret documents.
Ability to solve problems involving several options in situations.
Requires intermediate analytical and quantitative skills.
OTHER SKILLS and ABILITIES
Intermediate skills with various software programs such as Creative Suite and Microsoft Office Suite.
Ability to learn web publishing platform.
SCOPE OF RESPONSIBILITY
Decisions made with understanding of procedures and company policies to achieve set results and deadlines. Responsible for setting own project deadlines. Errors in judgment may cause short-term impact to co-workers and supervisor.
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