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We are seeking a qualified Marketing Operations Analyst to join our team. You will manage technical aspects of key marketing systems. This individual will be based out of our Lehi, UT office and report into our Director of Digital Marketing, while working closely with the marketing and sales teams.
Key Job Duties:
Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
Establish and maintain scalable processes that ensure best practices in campaign and lead management
Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact
Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing
Monitor campaigns to optimize performance based on industry best practices
Provide recommendations that enhance future campaign performance and measurements
Develop robust KPIs and scorecards for marketing performance monitoring
Produce and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
Present analysis and findings to a variety of audience
Evaluate new technologies and add-on applications to improve and optimize marketing team performance
Necessary Skills and Experience:
Analytical, organizational, and problem-solving skills
Expertise with Microsoft Excel, PowerPoint, and Word
Ability to work cross-functionally with other departments
Strong written and verbal communication skills
Business/Marketing Analyst experience
Experience with SQL, Excel, BI Tools (MicroStrategy, Tableau, etc.)
Bonus skills: R, Python, SPSS, PowerPoint, Google Analytics
3 -5 years of similar work experience
Employees of Company must submit to a criminal history check, motor vehicles check, drug screening, and obtain clearance from the state based upon the state requirements.
We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.
Company is a proud promoter of employment opportunities to our Military and Veterans. We, an equal opportunity employer, do not consider any protected traits (e.g. race, creed, color, religion, gender, national origin, non-job-related disability, age, or any other protected trait) when hiring—under federal, state and local laws.
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