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111 W Monroe - 115 S LaSalle
Job Family Group:
This role is accountable for supporting the development, execution and continuous improvement of US P&BB initiatives. This role will be part of the Deposits team which is the growth engine of the US business.
Strategic Planning and Development (20%):
Collaborate with Marketing leadership team, and marketing and LOB partners to develop strategic initiatives and plans, providing marketing consultation and recommendations to deliver against business goals
Lead development of initiatives and collaborate across Marketing and Product teams to execute
Support development of marketing strategies against high growth customer segments
Support development of marketing strategies to support existing and new customers and product offerings
Monitor performance of marketing initiatives to optimize in real-time and provide key learnings/recommendations to inform future plans.
Relationship Management (20%):
Build partnerships and collaboration with business partners to understand key priorities, challenges
Facilitate the process of incorporating multiple stakeholder views in marketing planning and development
Work with Enterprise partners (e.g. Brand, Analytics, Martech, Wealth, Legal/Regulatory/Compliance, Personal & Commercial Banking Canada) leveraging change management skills to ensure they are informed and engaged
Leverage relationships to remain informed on strategies and tactics being developed and deployed elsewhere in the Enterprise
Analytics and Reporting (20%)
Partner with marketing analytics and data analytics teams to set KPIs for marketing initiatives, track for optimization and report insights and recommendations to stakeholders
Develop business cases to support financial metrics for marketing programs and track actual results to plan
Ongoing budget management and tracking
Project Management (40%):
Lead project management of strategic initiatives to ensure flawless execution
Develop assignment briefs for all marketing initiatives requiring involvement from any Corporate Marketing partners.
Strategic business & financial modeling against opportunities to inform decision making and enable discussions amongst key stakeholders
Effectively manage resources, timelines and budgets to meet/exceed plan
Set and track KPIs to measure effectiveness of marketing strategies and tactics
Establish and build strong relationships with external 3rd party strategic partners (i.e. agencies) to ensure integration with BMO policies/systems as required to execute projects with excellence
Education & Experience:
5+ years of marketing experience across transition and digital channels
Demonstrated experience working in matrix organizations, collaboratively working with internal and external stakeholders to develop and execute strategic initiatives with proven business results
Experience with consumer insights, marketing planning and channels (Media, Advertising, Merchandising, Digital Marketing, Content Marketing, Social Media would be assets)
Experience with developing presentations with clear narratives to support strategic recommendations and action plans
Demonstrated analytic skills in strategic and quantitative analysis, particularly using data analytics to identify insights, draw conclusions and make recommendations
Demonstrated ability to develop and manage projects and work plans; establish objectives, deadlines, and processes, and facilitate the coordination, integration and implementation of marketing initiatives across the channels
Ability to effectively manage ambiguity and solve problems creatively and independently
Excellent relationship management skills including strong ability to influence people at all levels of an organization
Excellent communication skills (both written and verbal), with an emphasis on presentation development skills
Ability to work independently, and collaboratively with teams that have diverse skills, knowledge, and backgrounds
Results-oriented, driven and self-motivated with a commitment to excellence
Computer skills including Excel and Powerpoint
We’re here to help
At BMO Harris Bank we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO Harris Bank team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at Company website.
BMO Harris Bank is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. BMO Harris Bank N.A. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
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