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Marketing Manager, Hernia
New Haven, Connecticut, United States
Sep 11, 2019
**Careers thatChange Lives**
The Minimally Invasive Therapies Group
strives to enable earlier diagnosis, better treatment, faster complication-free
recovery, and enhanced patient outcomes through less invasive surgical solutions.
**SURGICAL INNOVATIONS** sets the standard for Minimally Invasive
Surgery (MIS) by creating innovative surgical products and services that focus
on obesity and diseases and conditions of the gastrointestinal tract, lung,
abdominal wall, pelvic region, and the head and neck.
Product Marketing Manager, Hernia is responsible for developing marketing
strategies and tactics that support revenue and market share growth in targeted
IDNs (US) and accounts throughout the Hernia Product Portfolio. This position will drive stronger, value-based
customer relationships, while also providing invaluable insights into the
viability of business model options, and the optimal approach to scale select
solutions. In addition, the Product
Marketing Manager will lead the successful launch of new Hernia products to the
US surgical device market. This role works
to accelerate sales and to heighten demand for new and existing offerings
through clear, resonant product messaging, sustained sales force education, continuous
feedback, deep Customer insight, and powerful execution of the product launch
plan. The Product Marketing Manager will
work closely with Global Product Management, the US sales force, Medtronic
Customers, and other functional teams within Surgical Innovations.
**A Day in the Life**
+ Workto transform our Hernia position in accounts away from a traditiontransactional vendor to a strategic partner; leverage and/or develop novelmarketing and contracting strategies to expand the context of the relationship.
+ Developand implement marketing strategies for health systems and IDNs that areconsistent with SI objectives and strategies.
+ Createvalue-based solutions to advance Medtronics position with Payers andProviders.
+ Workcollaboratively with sales leadership to ensure contracting strategies are wellinformed, well understood, and support SI business.
+ Developsales tools and educate sales team to drive market share in targeted IDNs andhealth systems
+ Serveas a project leader, working across the organization to secure key resourcesrequired for a successful project execution, and leading team to complete allnecessary efforts within the defined timeline.
+ Leverageanalytics and market research to continually reassess project implementationapproach, making adjustments to the defined game plan as needed to assuresuccessful execution of current and future customer programs.
+ Leadcommercial efforts for the Hernia Franchise, owning market positioning,messaging, branding, and promotions in alignment with broader SI initiatives.
+ Represent US Customer needs, market conditions and competitiveenvironment to the Global Product Management team so that newly developedproducts are compelling to the US audience.
+ Develop, manage and present product launch plans to include targetidentification, commercial messaging and substantiating proof points, pricingstrategy, launch pricing, anticipated competitive response, any channeldecisions, unit volume and revenue forecasts and sales force training plans.
+ Lead and manage the US forecast model in collaboration with GlobalProduct Management, Sales leadership and Finance. Develop dashboards and communicationmechanisms for identifying over- and under-achievement areas. Responsible for monthly revenue and unitforecasting, risks and opportunities assessment, expense management andinventory management.
+ Identify and assess competitive tactics and strategies in order todevelop counter strategies and tactical communications plans.
+ Establish a KOL management program in association with regional salesleadership.
+ Lead execution of Field Communications and QBR involvement.
+ Support Salesforce in sales activities, Customer meetings, RFP response,and conversion planning
+ Identify and recommend opportunities for the development of clinicalevidence and/or economic value substantiation.
**Must Have: Minimum Requirements**
+ Bachelors degree required; degree in Business, Marketing, or Finance preferred.
+ Minimum of 4 years ofexperience in medical device Marketing. Proven success in marketing and/or salesmanagement.
**Nice to Have**
+ MBA preferred
+ Exceptionalquantitative, analytical, written and verbalskills.
+ Proven track record of planning and execution.
+ Executing in the Matrix, Strategic Agility, Managing Vision Purpose,Decision Quality, Business Acumen, Product Management, Brand Management, MarketResearch
+ PowerPoint, Excel, Company website
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Lets work together to address universal healthcare needs and improve patients lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
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