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The Manager, Consumer Insights, Innovation and Trends will be a core member of the Innovation Intelligence team inspiring key innovation business partners and brands to make more informed decisions, deliver against critical business objectives and drive innovation. He/she will ensure the voice of the consumer is heard and drive insight to action using compelling storytelling to inspire action that unlocks business growth.
We are a nimble and dynamic team that functions as a mini-consultancy. The Manager role is a great opportunity for someone who is an entrepreneurial, self-starter looking to learn and grow in a constantly evolving industry.
In particular, the Manager will;
•Identify key (sub) category opportunities to guide brand and innovation development
•Drive insights to action with senior innovation and brand leadership based on research results
•Assist with execution of (sub) category deep-dives studies, both quantitative and qualitative
•Oversee implementation and governance of new trends tools including inspiration portal and analytics engine
•Assist with trend opportunity sizing and share of voice tracking, utilizing creative methodologies to leverage social/digital datasets
•Support in curation of affiliate trend reporting and driving insight to action
•Manage relationships with trends agencies and futurists
The primary influence teams include Category Strategy, R&D, Packaging and Product Development.
-Provide strategic council to Innovation Intelligence team by leveraging existing data sources
-Guide the Innovation Intelligence, R&D and Packaging teams in asking the right questions and co-building the learning plan to answer them. This includes identifying research partners in the industry that fulfill the needs of non-standard research methodologies.
Independence of action and accountability:
-Design and lead primary consumer research studies to answer business questions
-Synthesize disparate data sources to provide holistic opportunity assessment at the sub-category level (e.g., foundation, eye shadow, serum, etc.)
-Proactively monitor competitor and category activity to identify gaps and opportunities for ELC brands
-Identify macro cultural drivers and beauty category trends and oversee Trends Portal
-Influence and align key stakeholders across a matrixed environment through compelling content and storytelling
-Remain at the forefront of new consumer learning tools and technologies to drive smarter and faster decision making
-While reporting to the Director, Innovation Insights, is expected to display independence on the day-to-day for each project and accountability for budget management choices
•Experience leading quantitative and qualitative research studies from inception through to action
•Experience synthesizing disparate data sources (including syndicated data, market level data, social media/digital analytics, consumer trends) to identify patterns and extract actionable insights
•Strong ability to turn insights into action through knowledge generation and activation (not just data collection)
•Ability to connect the dots and build compelling and insightful stories that drive action
•Ability to identify macro cultural drivers and beauty trends, curate trends reports and manage trends portal
•Able to manage multiple stakeholders across functional teams, with past experience presenting to leadership
•Strong project management skills and experience working across several complex projects simultaneously.
•Curious, collaborative and passionate problem-solver with a strong desire to understand the ‘why’ behind the ‘what’
•Social media insights and analytics experience (especially with Netbase) a big plus
•Global experience and experience in luxury, beauty, fashion desirable
•Minimum Education Level: Bachelors Degree, Masters a plus
•Minimum Years of Experience: 6-8 years of work experience required with at least 5 years of experience in a consumer insights or market research role
•% Travel Time: 10%
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