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This position is part of the Existing Customer X-sell analytics team, within the larger US Customer Analytics organization. The Existing Customer X-sell analytics team is responsible for conducting financial and statistical analyses to drive consumer engagement and business insights and strategies to support business growth within the North America business. Analyses will focus on the development of comprehensive strategy recommendations based on multiple factors such as in-depth customer insights (analytically derived); sound financial impact forecasting and thorough understanding of competitive landscape. This role is in support of growing Citi Flex programs with the objective of meeting consumer needs related to borrowing and delivering sustainable revenue growth for Citi
Lead analytics for Citi Lending business, incl. Flex programs, by providing advanced test design, evaluating targeting strategies, identifying expansion and other new business opportunities to deliver business results that meet and exceed our goals
Develop analytically derived omni-channel targeting, offer, and communication strategies to drive profitable long-term customer engagement.
Develop industry leading statistical targeting and behavioral models that deliver business results meeting and exceeding our goals.
Identify actionable customer insights based on internal and external customer behavioral and financial data.
Develop sound program impact forecasting (both financial impact and customer behavior) and track program impact over time in order to build knowledge about how each treatment impacts the portfolio dynamics.
Manage scorecards and MIS, and track program impact over time in order to build knowledge about how each treatment impacts the portfolio dynamics. Be able to identify root causes for forecast to actual variance.
Work closely with business partners in Decision Management, Risk Management, Marketing, Finance, Legal and Compliance. Collaborate / influence business partners to implement strategies capitalizing on opportunities identified through risk-return analysis. Communicate clearly and effectively to business partners and senior leader
Graduate level degree preferred with background in Statistics, Economics, Business, Operations Research or similar discipline.
3+ years working experience in an quantitative field, Financial/Credit Card industry preferred
Strong analytical and practical problem solving abilities.
Solid understanding of the consumer lending market, customer life cycle, and P&L.
Business knowledge of existing customer treatments and impact.
Experience in segmentation, modeling, optimization, and big data tools, e.g. R, SAS, Python, H2O, etc.)
Strong project management, analytic thinking, and partnership skills
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
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