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The energy of a newsroom. The pace of a trading floor. We work hard, and we work fast — while keeping up the creativity and entrepreneurialism we're known for. It's what keeps us inventing and reinventing, all the time.
Company LP has built a significant media business spanning television, digital, magazine, radio and live event platforms across the globe. In the midst of a historic time in the media industry, Company Media is growing its global footprint and reach through new innovations from QuickTake to New Economy to Company Green.
Are you fascinated by content and how it captures the imagination and attention of consumers?
We are looking for a Head of Audience Development for the advertising department who will be responsible for developing a best-in-class distribution strategy for commercial content. This person will be a critical partner to our Ad Sales, Editorial, Client Services and Creative teams to ensure the continued growth and commercialization of our social offerings and off-platform reach. A strong candidate will also have a keen understanding of what makes social content compelling, and an ability to create and tell stories.
We’ll trust you to:
Focus on audience growth across all Company Media Group commercial audience touch points, including but not limited to social media, SEO, newsletters, third-party distributors and partnerships
Oversee a team that handles paid social campaign setup and implementation (predominantly on Facebook), strategy and publishing for a portfolio of social media accounts as well as the development of new social ad products
Evaluate performance of ongoing campaigns and recommend optimizations as needed to maximize client investment
Analyze post-campaign performance to provide thoughtful client reports and recommendations for future initiatives
Work closely with our Ad Sales, Editorial, Creative, Client Services, Ad Product & Innovation and Planning & Campaign Management teams — among others — to connect and promote commercial work to audiences everywhere
Ensure our Creative and Client Services teams are up to speed on distribution best practices to create the most compelling and engaging custom content programs
Be laser focused on KPIs and bring analytical rigor to our custom content operation
Stay current on evolving and emerging social media platforms, distribution tactics and first-to-market opportunities
You'll need to have:
10 years of audience development or paid media experience
Experience managing and building a high-performing team
Deep understanding of audience behavior, engagement strategies and platform best practices, both traditional and emerging
Expertise leveraging Google Analytics, Facebook Insights, ChartBeat, YouTube Analytics and similar tools to develop insights and optimization recommendations
Ability to build client and vendor relationships
Ability to prioritize and manage multiple projects at once, with exceptional attention to detail
Excellent communication skills, with the ability to accurately and concisely share ideas, objectives and results with key stakeholders
Demonstrated ability to work in a fast-paced, dynamic environment with limited guidance
Does this sound like you?
Apply! If we believe you're a good match, we'll get in touch with you to let you know the next steps.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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