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Are you passionate about building brands? Are you interested in joining Global Marketing to build a global brand while staying closely connected to our largest global market?
The Global Marketing Manager, Allergy will work closely with the Global Business Lead, Allergy to deliver global strategy, innovation and activation plans for the U.S. market and other key markets.
This role will require close partnership with the U.S. which is a Design market for Allergy as well as a Must Win market for Company Consumer Healthcare. The opportunity in this role is to develop innovations and strategies that are fit for purpose for the U.S. while also being adaptable for other Allergy markets.
You get the best of global experience and local experience: you will have the opportunity to work on strategic projects designed for global implementation while also working on closely with the US team as the key market for Allergy.
The candidate will need to have extensive experience in managing within competitive and complex categories. Collaboration with local teams, R&D, Medical, Regulatory, Supply Chain and Finance will be important to achieve agreed growth targets and deliver an aggressive innovation and expansion plan.
The Global Marketing Manager supports the Global Business Lead in:
Developing the brand strategy and tactics in line with broader business priorities and strategies that will be implemented in the U.S. and adapted for the global where appropriate.
Developing a clear and compelling strategy to win (where & how we will play). Establishes a long list of all growth opportunities and issues affecting Brand Growth. Priorities to get to a short list. Uses the Brand Growth Model to identify relevant consumer behaviours.
Championing the voice of the consumer. Fuses insights for strong growth plans.
Deploying global brand positioning. Inspires commercial partners in the U.S. and cross-functional partners in the U.S. and Global Category via persuasive communication.
Deploying brand assets across marketing and all consumer touchpoints (pack, on shelf, digital, media etc.) for the U.S. market working in close partnership with the U.S. marketing team
Supporting our global innovation strategy, and driving projects in our pipeline of market relevant, consumer needs driven, science-based innovation (NPD, renovation, design, IP enhancement, claims etc.).
Executional delivery of the global innovation pipeline. Aligns all pipeline projects to the innovation strategy. Uses innovation strategy to drive ‘big brand’ thinking.
Defining high level retail vision, strategy and guiding principles. Identifies the single-minded purchase barriers’ in relevant customer/channel. Gathers and synthesizes relevant local markets know how on shopper, customer and channel.
Manages activities which increase profit and ROI. Tracks and reports brand sales performance and profitability and helps manage the Brand Commercial budget.
Evangelizes connections principles and insists team uses principles and ways of working. Leads development of briefs and evaluates the quality of their content
5 years’ experience in marketing
World class brand and category experience including:
◦ Track record of contributions to the strategic planning process, ideally at both a category and brand level
◦ Significant proven track record of driving brand growth
◦ Demonstrated ability to identify and deploy powerful insights that drive growth
◦ Demonstrated ability in identifying, evaluating and developing product and commercial innovation
◦ Proven delivery of flawless product launches
◦ Delivered successful consumer connections
◦ Demonstrated ability to create and implement consistent brand assets through all consumer touch points
◦ Demonstrated ability to harness the shopper-consumer-expert relationship
Experience in OTC or FMCG categories
Experience in emerging consumer class markets or other emerging economies
Knowledge of the category’s priority markets (USA, China, Japan, UK)
Science-based marketing experience
Experience in leading business growth in complex regulatory environments
Proven P&L/budget management, budget responsibility, pricing and COGS strategy development
Demonstrated ability to lead complex projects with successful outcomes
Exceptional communication (verbal & written) and influencing skills
Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas
Our values and expectations are at the heart of everything we do and form an important part of our culture.
These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As Company focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk.
Managing individual and team performance.
Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
Implementing change initiatives and leading change.
Sustaining energy and well-being, building resilience in teams.
Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
Developing people and building a talent pipeline.
Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.
Budgeting and forecasting, commercial and financial acumen.
Company is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Important notice to Employment businesses/ Agencies
Company does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact Company's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to Company. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and Company. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of Company. Company shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Company may be required to capture and report expenses Company incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Company’s compliance to all federal and state US Transparency requirements. For more information, please visit Company’s Transparency Reporting For the Record site.
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