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Company. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. Our relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Company is applying our brand, products, people, network and scale to reshape the future of commerce
At Company, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.
an Individual. We're the team for you. Together, let's transform the way the world pays.
The Marketing Analytics Manager is part of the Global Marketing Analytics team within the Global Marketing Solutions function. The Global Marketing Analytics team is responsible for measuring the ROI of Company marketing campaigns and delivering actionable insights to improve marketing outcomes and effectiveness. We apply analytic and statistical techniques to measure the impact of marketing on business outcomes, determine what worked well and less well, predict potential outcomes, and advise on optimizing strategy and tactics to drive highest impact and ROI. Our toolkit spans a range of approaches and methodologies, from query-based descriptive statistics, to test design, and advanced modeling techniques. You will join a team of highly skilled statistical modeling experts with solid business experience and technical knowledge in applying advanced marketing analytics to measure, predict, and optimize the effectiveness of marketing initiatives.
Bachelor’s degree in a quantitative field like Economics/Econometrics, Statistics, Operations Research, Computer Science, or Engineering .
4-6 or more years of hands on marketing analytics experience in a professional environment or 2-4 years with advanced degree.
Advanced degree in Marketing Science, Data Science, Statistics, Economics/Econometrics, Operations Research, Computer Science, or Engineering with 5-8 years of progressive work experience in marketing analytics
You have prior experience with Bayesian statistics and as many of the following: R / Hadoop / SQL / Tableau or equivalent.
You have prior experience in the application of end-to-end test & learn initiatives, including setting learning agendas based on business objectives, designing experimental framework and analyzing data for causal inference.
Demonstrated ability to influence decision makers in a data driven way and to turn complex analyses into business growing insights.
You have prior experience with forecasting and/or market sizing for new business initiatives.
Prior experience in the payments industry is preferred
You will collaborate with internal and external partners to manage end-to-end global analytical projects which will quantify the in-market performance of media campaigns and will provide insights.
You will communicate with marketing teams and agency partners to fully understand campaign executions, measurement requirements and potential implications of analytical findings.
Leverage our existing data management process and modeling platform to update marketing mix econometric models to estimate effectiveness and ROI, at the campaign and media channel level. The Marketing Analytics Manager will own the entire process from data collection, validation, model estimation, and insights generation with input from a Director or Sr Director.
Contribute to marketing initiative success by applying learnings and insights from historical data to forecast and optimize future marketing and media plans. Participate in the annual marketing budget planning by running different spend allocation and optimization scenarios using our existing simulation and optimization platform.
Design learning plan agendas to test and learn on critical business questions. This should be achieved by partnering with regional marketing and media teams at the initiative design phase in order to define the learning needs, quantify the potential uplift and influence them to design the most optimal media plan to achieve business objectives.
Build strong working relationships and rapport to ensure smooth multi-directional collaboration with all stakeholders involved.
Actively participate in process improvement and meta-learnings initiatives as a regional lead of our global program.
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment (phones and computers), reach with hands and arms, and bend or lift up to 25 pounds
Candidate must be able to work with resources located in different time zones and accommodate conference calls outside of normal working hours on a weekly basis
Travel Requirements: The incumbent may be required to travel up to 10%.
Company is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Company will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law
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