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GLAMGLOW - Director, International Operational Marketing
The Company Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.
GLAMGLOW was founded by Glenn and Shannon Dellimore in 2010 exclusively for backstage and professional use in Hollywood. In 2011, GLAMGLOW was made available for retail and took the world by storm in the months that followed. In the ensuing years GLAMGLOW has grown from a conversation into an incredible success story, having won a wealth of beauty awards and becoming globally recognized for fast-acting, innovative mud treatments that deliver instant, visible results. INSTANT SEXY HOLLYWOOD GLOW.
About the Job
The International Operational Marketing Director will play an integral role in growing the GLAMGLOW business in our international regions, while establishing and fortifying our brand equity with consistency. Reporting to the head of International, the position will be based at GLAMLAND (the global HQ in Los Angeles, CA) and the work will require significant communication/interaction with the ELC Region business units world-wide.
About Your Responsibilities
Cascade the Global Brand strategy to Regions/Affiliates for implementation
Serve as an advocate and voice of the international regions within the global brand, securing resources and engaging the Global brand and ELC teams to help achieve International sales growth targets
Support the Global GM in the annual development of the 3-year Strategy
Assist in the planning and execution of all new market launches, working with the Regional team to coordinate all workstreams for market entry (such as merchandising, training, product registration, etc.)
Partner with Global cross-functional partners to:
◦ Ensure product assortment is relevant for Regions/Affiliates and together determine appropriate international mix of business
◦ Adapt merchandising strategies to be relevant for Regions/Affiliates, minimizing customization.
◦ Identify, adopt and deploy “best practices” in the areas of Digital brand building Marketing, Social Media and Content Development
◦ Adapt educational programs and tools for International use.
◦ Fulfill local creative requests for assets, visual merchandising, etc.
Partner with APAC regional team to support distributor businesses, ensuring forecasts are submitted on time, creative assets are shared, and sales targets are met
In concert with Global Marketing, evolve and maintain regional launch calendars based on the global launch cadence
Serve as a liaison between the regions and the global brand to ensure that regional needs and preferences (products, creative assets) are considered and taken into account whenever possible
Work with Global Marketing and Global Business Planning to review and refine new launch Forecast Guidelines
Build enthusiasm and “buy-in” for new launches and ensure regional demand plans reflect confidence in the brand’s innovation
Serve as a mediator of regional and market requests to determine what will drive the business, at times identifying and proposing alternate solutions that are viable, and fulfill the market or region’s needs
Develop presentations to support key retailer meetings, global and regional roundtables and other key meetings throughout the year
Accelerate growth in e-Commerce and Travel Retail through promotional programs that meet sales and cost (COGS) objectives
Manage international pricing. Work with Global Marketing to establish new product pricing with the global guideline, and ensure that markets adhere to this guideline. Track local pricing (including relationship of price points between key reference markets) and recommend pricing actions as needed.
5+ years of experience in beauty or other consumer goods category
Experience in a strategic marketing capacity (a mix of applied and/or product marketing) within a consumer goods organization
Experience interacting and servicing retail partners, preferably in an international market or alternatively in the US
Ability to work in an unstructured, fast paced start-up environment without established processes.
Experience achieving goals working with a cross-functional team and/or within a large, matrixed organization
Conceptual leadership (destination planning and idea delivery)
Resourcefulness (ability to stretch money and people; compress time)
Building from scratch or with minimal precedence (establishing process, working with limited resources)
Strong Analytical Thinking and Strategic Planning (gather and synthesize critical data, makes/influences decisions)
Relationship-focused (strong team orientation and collaborative style)