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Field Marketing Specialist
Entertainment & Media Industry Company
Queensland Brisbane, , Australia
Job Details - this job has expired, please see similar jobs below
Field Marketing Specialist - Qld
#Strategic Direction and Rightness of Brand Priorities
Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality at a local level.
Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs.
Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers.
Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.
Work cross functionally, managing internal & external requests in line with regional priorities.
#Student Marketing
Set up new Student Marketing program of Seeders, recruitment of the right person to represent the brand in new marketing cell set up the hub and way of working with sales team and external partners.
Communicate clear expectations and guidelines for SBMs & Seeders to effectively plan and deliver on infusing Red Bull into student life during key moments (study, sport, party, etc.), using a “from students for students” approach to create a credible brand image within universities and win students as loyal Red Bull consumers.
Ensure the SBM & Seeder program has a strong sales support program in place to drive distribution and stimulate sales, excite the trade and improve in store visibility in and around university.
Work with your SBMs to create exciting and relevant university initiatives that build brand and can love among students.
Use program tools and reporting features to steer an effective program focused on the right student groups and keeping a good balance among business priorities.
Inspire SBMs to think beyond their campus, owning their cell and wider city, working cross functionally with sales teams to build brand and can love in the regional parts of Australia.
Set clear goals and program balance together with the RSM, ROPM and FMM to drive availability in regional locations, including sourcing new business leads.
#Wings
Set clear goals and program balance together with the National Wings Manager (NWM) and FMM to drive trial that engages new users, offering the right product mix to expand the consumer base and the right business priority split to seize all opportunities in your region.
Communicate clear expectations and guidelines to Wings in order to achieve targets successfully in driving trial.
Ensure sales support is a core part of the Wings Team program, with the right balance of missions focused towards driving distribution, stimulating sales, exciting the trade and improving in store visibility in all On & Off Premise and New Business channels. Work cross-functionally with counterparts on an effective plan, which is delivered.
Coach and empower each Wing in the planning process for a constant flow of fresh mission ideas to grow user base.
Manage Wings Team requests externally and internally, ensuring these sit with the wider priorities.
Use program tools and reporting features to track performance, find opportunities for improving targeting and other important strategic input (e.g. consumer perceptions), which will help to drive a smarter program.
Effective planning and execution of regional trips in line with sales, activation and occasion objectives, work with other FMSs to ensure adequate briefing for regional requirements.
#Sports Program
Support the FMM in developing and executing specific national and regional Red Bull owned programs.
Develop and execute field marketing initiatives in the right sport scenes for Red Bull and local consumers.
Build and activate relationships with key opinion leaders and important local networks within key sports for the region.
Identify opportunities to leverage the national and international athlete portfolio in the region.
Support national team & FMM in organizing events by taking over defined parts of bigger projects and realizing Small Fires.
Support in delivering a program with the right balance and involvement of 3rd party event properties in the right scenes.
#Premium Appeal and Executional Excellence
Support the FMM in creating and supporting key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.
Identify local heroes in relevant Red Bull & regional scenes and work to bring them into the world of Red Bull in an authentic manner.
Manage key Opinion Leaders in field by developing strong relationships to unlock mutual benefits for both Red Bull and Externals Support in upholding a clean logistical system to ensure you having the right tools and management in place to support local needs, succeeding in premium appearance.
Create engaging initiatives to organically showcase Red Bull via the influencer programs and generate aspirational “giving wings” stories.
Always have the “consumer” and “brand” eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital & social media, while ensuring that all the communication stays within the brand tone of voice.
#Sports Marketing
Take lead on developing and executing specific national and regional Red Bull owned Sports program on the Sunshine Coast, Regional and Far North Queensland.
Where relevant, Project Lead National Sports Projects in QLD working with national & state team.
Contribute to ‘wow’ locally relevant projects and activate/implement global and national athletes and activities.
Help with the creation and execution of appealing and local consumer relevant sport projects.
Activate and support global & national athletes while identifying & supporting local talent and heroes, driving can in hand outcome.
Conduct periodic audits on regional tools, sheds and fleet to ensure effectiveness and effectiveness and held in premium manner.
#Consumer Collecting
Spend time in the field with SBMs and Wings, coaching them on the job in order to have excellence in program execution that is successfully building brand and can love.
Activate national and international best practices in & around universities encompassing the core program objectives.
Ensure effective Wings interactions to drive positive trial with consumers, overcoming barriers & negative perceptions.
Ensure Wings and SBMs have the required skills to conduct sales support activities thanks to great training tools like Ace of Sales.
Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers.
#Marketing Innovation
Be a key player in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
Based on the knowledge and understanding of the region, help come up with digital and social media initiatives as an integral part of success in field activities.
Identify and selectively support cross-marketing (with sales, marketing & Company House) opportunities with integrated 360 plans that fit the needs of the region.
Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.
Lead the creative process with SBMs and Wings to ensure a constant flow of new ideas to build loyalty within the student audience.
Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.
Participate in the creation of new and exciting local relevant stories to create a local face, with extended relevance and consumer touch points in print, TV and web.
#Organizational Capabilities and Enabling Structure
Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
Sense check program set up in the newly formed region, ensure you have people and focus in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are.
Drive efficiencies in our programs, using program tools to ensure we are set up for success and have the right use of outsourcing to keep balance in your time and maintain premium execution.
Have an effective set up working with the right external partners and contractors to execute our events and projects and manage these relationships for the state.
#Consumer Collecting Program
Implement and uphold the national recruitment, on-boarding and training module for consistency.
Source and hire with no compromise SBMs & Wings who are brand fit, with the right skills & attitude towards all business priorities.
Set every new hire up for success with a dedicated and consistent onboarding process.
Train and lead SBMs and Wings with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give opportunities for development to the ‘top’ shining stars.
Lead and inspire the team by sharing the strategy and explaining how they fit into it, coaching on the job and inspiring them to focus on building brand and can love in their programs.
Maintain a growth environment and coach Wings & SBMs towards development.
Plan and conduct regular brainstorming, planning sessions, team building activities and navigations.
Identify and nurture Shining Stars for the potential space-to-shine opportunity.
Work cross-functionally with HR & Legal to manage administrative tasks related to team employment (legal, contracts, payroll, etc.).
Ideally 3 year’s Sales experience and a love of our brand
Strong understanding of sporting landscape in QLD
Have already built personal relationships and networks in local sports & university scene
Demonstrated experience in leading teams and managing people
A strategic thinker who takes initiative and ownership and “makes things happen”
Strong ‘can do’ attitude, strives for perfection and love for the detail in every project
Leadership, motivation and ability to cultivate a team environment
Analytical, planning, budgetary and project management competencies
Creative mind with a track record of putting new ideas into practice and assessing results
Excellent communication skills, including presenting and training abilities
Degree qualified in relevant subject is highly desirable
Willingness to travel