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The Experiential Marketing Manager will be responsible for creating ideas, concepts and strategies and collaborating with vendors and hotel leadership team to create one-off and ongoing experiences that enhance Company’s unique identity and become lasting memories for travelers, with the goal of delivering deeper connections for Company guests and solidifying the brand’s position as a leader in experiential hospitality.
The Social & Events Manager will leverage the hotel’s individual positioning, unique seasonality and location to create experiences and programs (including partnerships) that will appeal to the expectations of the luxury traveler and can be amplified by marketing, PR and social media, to attract new guests.
The Social & Events Manager will report to the Director of Sales & Marketing with a dotted line to the Director of Restaurants and Bars, as well as with external marketing, PR and event/experiential firms (when applicable), on bringing to life the Company brand experience.
STRATEGIC AREAS OF FOCUS
Convey to the individual hotels, executives and stakeholders the essence of developing and bringing to life the Company brand experience and curating stories that can be told and shared.
Work with Brand Team (General Manager, Director of Sales & Marketing, Director of Restaurants and Bars) to help conceive, evaluate and develop meaningful, site-specific, experience-led programs that the property’s individual identity to life, using a strong understanding of brand positioning and general hotel operations.
Collaborate with the Brand Team & 3rd Party Marketing firm to further refine brand voice and establish best practices, toolkits and guidelines including clear goals and consistent analysis and tracking against KPIs and objectives.
Imagine, design, budget, document, and execute experiences with the Brand Team to ensure holistic and strategic approach that drives against each department’s business objectives and goals.
Build and nurture relationships with key hotel staff, vendors and stakeholders to influence and secure the “buy-in” of those who will oversee the day-to-day execution of experiential programs.
Work closely with General Manager and Director of Sales & Marketing to evolve brand guidelines so that experiences as well as creative services, collateral and brand ID are regulated and maintain integrity across the portfolio.
Work closely with Food & Beverage team, both at the corporate and hotel levels, to identify partnerships/sponsorships and design programs and activations to drive consideration and bottom line.
Collaborate with Brand Team to develop Company’s partnership strategy and identify brand-wide, cost-efficient partners, where applicable, that will enable hotel to activate independently but will also shine a light on the brand with meaningful PR and social storytelling.
Become a trusted partner and sounding board for hotel team to evaluate locally sourced partnership opportunities and ensure programs ladder up to Company’s brand’s positioning.
Participate in annual budget/business planning process for Company as it relates to experiences, partnerships and programming.
Participate in research and development for pipeline projects to ensure guest journey and experiences are thoroughly integrated into the design narrative and service foundations of the property, and are top-of-mind for hotel leadership.
TACTICAL AREAS OF FOCUS
Ensure that the brand experiences and reputation are enhanced by all programs and fully integrated with F&B, Operations, Marketing, PR and Social/Digital Marketing efforts, working closely with each team to capture discipline goals within overall experience strategy and execution.
Develop and actively manage annual and quarterly brand experience and programming calendars including opt-in opportunities for the field and roll-out of brand initiatives (i.e. Dallas After Dark, Designer in Residence, etc…).
Oversee onsite production for priority programs and activations including event team/agency management, load in/out, staffing, executive and team prep/briefings, guest management, etc.
Attend property Marketing and PR meetings as active participant driving new ideas, evaluating property status and refining activation strategies as it relates to brand experiences and programming.
Assist hotel team in RFP and event/experiential agency selection process as needed, leveraging industry relationships and ensuring quality control across external partner teams.
- A bachelor's degree in Marketing is preferred.
- Experience with or formally a part of PR Firms or Agency project management
- Event planning experience a plus
- Social Media Management experience a plus
- Vendor Relations (Art Shows, Pop-Up Events)
- Strong Dallas F&B knowledge and relations a plus
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