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Summary of Position:
STARZPLAY is our premium SVOD service for international markets. We are expanding our global footprint (currently in over 50 countries) and are looking for an experienced Executive Director of Content Marketing to support this expansion. The position reports to our SVP of International Marketing in our Santa Monica office and the focus of this role is to identify the appropriate titles to promote in each of our key international territories and build 360 world class campaigns for our Original and licensed titles. This is an amazing opportunity to join a fast paced marketing team and bring the joy of premium content (The Great, Killing Eve, Hightown, Power, Normal People, and more) to entertainment fans around the world.
Essential Duties and Responsibilities:
Lead campaign strategy for all international acquisition titles, from identifying the size of the opportunity and positioning to creative development and final delivery of assets for paid, social, acquisition and partner marketing campaigns
Collaborate closely with the Domestic Originals Marketing team in order to successfully position Starz Original titles in our key international markets
Develop campaign extensions in the form of local activations, events and stunts
Liaise with studios and production companies to obtain existing assets for titles
Work with international analytics lead to establish campaign KPIs and develop a reporting format/cadence to ensure title campaign optimization
Experience & Skills:
Digital first. Experienced in digital creative, display, rich media and mobile marketing best practices for consumer facing brands on the client or agency side
Experience in marketing for entertainment, media, Tech, gaming or music streaming services a major plus
Demonstrated ability to lead teams in fast moving cross-functional organizations
Concise and clear communication. We are looking for excellent communication skills, confidence while working with senior leadership teams and second language (Spanish, French, German or Portuguese) and deep cultural knowledge of Europe and/or Latin America is preferred
Bachelor’s degree in marketing or related field or relevant qualification and experience
At least 5 years of experience at a Leadership level managing teams. International marketing experience is a major plus
Starz (Company website), a Company company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.
Company is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Company will provide reasonable accommodations for qualified individuals with disabilities. Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
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