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Are you a motivated, self-starter who thrives in an environment where you can lead initiatives to drive growth or change? If you have a passion for ecommerce and digital marketing, then consider this opportunity to implement innovative programs which will advance the ecommerce channel with a company whose audience reach extends around the globe. Company Life Sciences is seeking an ecommerce specialist to join its digital and marketing team.
This role will coordinate marketing plans and support driving online revenue across multiple channels. Responsibilities will include updates to products on Company website and coordinating catalog syndication to customers, distributors and marketplaces. The ecommerce specialist will manage merchandising and promotional support for ecommerce programs. Daily responsibility will also include driving ecommerce revenue and orders through Company website, management of procurement platform integrations for Company website, helping to launch initiatives to drive innovation and customer acquisition, and directing governance on product content and specification data with internal stakeholders.
Manage updates to product information, pricing and content with business unit on Company website and online channel partners.
Updates product content and metadata on website to support optimization for feed syndication and SEO efforts.
Management of Google Merchant Center account and product feed syndicated to AdWords
Working with digital marketing team to drive revenue and orders through Google Shopping campaigns
Merchandising product lines to drive ecommerce and additional channel growth of customers
Coordination of launching punchout capabilities to customers and distributors
Execution of promotional offers and support for ecommerce and punchout programs
Reporting on key performance indicators (KPIs) for programs and e-business revenue channels
Provides assistance in technical documentation scoping for projects that drive channel growth and user experience for ecommerce.
Performs user acceptance testing for code deployments and helps to document issues across the website.
Monitor industry trends, competitive intelligence and market conditions relative to specific service offerings
The analyst will help define e-commerce objectives, strategies, and must be able to develop project budgets, monitor costs and provide status reports to leadership.
Managing product data within PIM or product database
Experience with digital analytics and key performance indicators (KPIs) to drive online revenue and marketing programs
Working with ecommerce shopping engines, preference with Oracle, Magento, or BigCommerce
Product feed management with procurement systems, Google Shopping or marketplaces
Familiarity of content management systems (CMS), preference with Sitecore or Adobe Experience Manager
Working knowledge of Microsoft Office programs
Working knowledge of project management tools, preference with JIRA and Confluence
Experience interfacing with creative agencies/vendors
Experience with Salesforce CRM a plus
The Ecommerce Specialist reports directly to the Global Ecommerce Manager, and will be responsible for driving online revenue, ecommerce marketing programs and innovative projects that will shape the future growth of the company. This role will work with across multiple teams including marketing, sales, client services and IT. The ideal candidate will have 3-5 years of experience managing initiatives for a B2B or B2C ecommerce-enabled website. Candidate should have familiarity of enterprise-level web platforms and analytics.
Bachelor’s degree in business, marketing or communications
Ideal experience includes working previously for a manufacturer or distributor in an ecommerce or digital role
Agile project management skills
Strong communication skills (written and verbal)
Self-motivated, performance and results driven
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