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Director, Strategic Investment
Advertising Industry Company
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Position Summary
We are looking for a Director, Strategic Investment who will be responsible for developing, executing, and monitoring all media investment strategy and plans for clients, ensuring the work is to specification and correct as well as overseeing any applicable team work, resource/allocation, growth and development.
Essential Functions
• Lead investment and activation across appropriate media channels as needed, including direct account and client service responsibilities
• Develop go to market strategy, recommendations and POVs
• Provide thought leadership in alternative buying models and integrated projects
• Oversee investment plan development and implementation, incorporating necessary and appropriate rationale and research for client buy-in
• Negotiate and implement added value inventory, research partnerships and custom sponsorship elements
• Oversee and take accountability for budgets and savings
• Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
• Own partnership development and issue resolution between both parties
• Own client relationship as it relates to media investment and take ultimate accountability for team’s day-to-day responsibilities
• Provide counsel on marketplace trends and investment expertise for clients and client teams
• Maintain, develop and grow relationships with appropriate client level contacts
Qualifications
Education:
• Bachelor's degree required
Work Experience:
• 7-10 years of experience in media buying
• Experience with multiple client and business categories
Skills:
• Excellent quantitative skills
• Ability to interpret and analyze data to inform go-to-market strategies
• Strong marketplace relationships with senior sales people at major media companies
• Creative approach to defining deal terms including pricing models and value based on client objectives
• High level of comfort presenting to clients and internal team members
• Proven track record with client relations and growing existing business
• Solid understanding of marketing/communications process and the role of investment in it
• Strong digital background required
About Us
MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.
MAGNA harnesses the aggregate power of all IPG media investments to create leverage in the market, negotiate preferred pricing and secure premium inventory to drive maximum value for our clients. The MAGNA Investment and Innovation teams architect go-to-market investment strategies across all channels including linear television, print, digital and programmatic on behalf of IPG clients. The team focuses on the use of emerging media opportunities, as well as data and technology-enabled solutions to drive optimal client performance and business results.
MAGNA Intelligence has set the industry standard for more than 60 years by predicting the future of media value. The MAGNA Intelligence team produces more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness. For more information, please visit Company website or follow us on Twitter @MAGNAGLOBAL.