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Position Overview:The Partnership Strategy Director / Global Account Director within the National Food service division is a strategic resource in driving Coca-Cola business with our most valued and important customers. Working closely with the sales team and our headquarter subject matter experts, the Partnership Strategy Director / Global Account Director plays a key role in building long-term collaborative business plans, driving revenue and profit for the mutual benefit of our Customers and our Coca-Cola System. The Director alongside the Customer Marketing VP and National Sales VP will own the primary partnership relationships and be counted upon to use strategic knowledge, experience and insight, brand resources, and extended account team members to become their customers’ most valued business partner.
Function Specific Activities:
Provide direct reports with leadership, direction, and coaching to achieve work objectives and improve performance and skills.
Efficiently align resources to manage marketing for to deliver mutual goals within an assigned portfolio.
Oversee short-term and long-term Beverage Strategy Development for high priority global chain customer
Develop and manage a joint scorecard to ensure team is meeting expectations and delivering sustainable results
Practice continuous improvement and agile management practices.
Build strategic relationships with C-Suite marketing executives and key stakeholders as relevant to the needs of the total portfolio.
Identify the appropriate tools and resources to support the strategic, operating and personal needs of the partner’s business; align support with internal stakeholders including brand, innovation and strategy teams
Identify the need for additional customer marketing research (consumer, customer or channel) as appropriate.
Enable work efforts of his/her team to ensure integration and completion of work against expectations (includes eliminating barriers, identifying capability building opportunities, best practice sharing, etc.).
Coach and supervise his/her team by offering approaches to be considered and following up to ensure timeliness and quality of execution vs. expectations.
Provide experiences, recognition, rewards and resources that are focused on the development and motivation of individuals on the team and the CM West COE team as a whole.
Evaluate direct reports’ performance against established performance expectations.
Create a communication plan for internal and external senior leaders that stewards progress and key learning of the team, inclusive of brands, insights, programs, results and commitment to development and future capability building, using various tools as appropriate to the audience needs (e.g., newsletters, presentations, face-to-face meetings, webinars, etc.)
Others as identified by the customer/partner.
Technical Skills Required:
Customer Focus: Making customers (external and internal) and their needs a primary focus of one's actions; developing and sustaining productive customer relationships; creating and executing plans and solutions in collaboration with the customer.
Delivering Relevant Local Consumer Strategies: Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term, profitable volume and revenue.
Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.
Trend Analysis: Knowledge of and ability to gather, interpret and apply multiple consumer/industry insights and trends used in the development of marketing strategies and programs.
Marketing Research Application: Ability to leverage research results into actionable marketing and business building initiatives
Strategic & Specialized Marketing as determined by the customer/partner: i.e. Knowledge of and ability to apply high-level marketing concepts (traditional and digital media marketing, menu mix, international market activation, innovation, R&D) •Others as identified by the customer/partner.
Master’s degree in Marketing/Business or equivalent work experience.
10+ years experience in a consumer packaged goods company, preferably in both customer management and marketing roles; additional Foodservice Channel experience preferred.
CPG, Brand, Agency, Foodservice, Coca-Cola System, direct customer experience and people leadership are all relevant.
Client Immersion Requirement: Successful completion of annual store training.
Work Location: 60-65% officed in Rosemead, CA; balance in Irvine, CA or Home Office.
Years of Experience:
GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
SMART RISK: Makes bold decisions/recommendations.
EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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