Director, Paid Search

Description

Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

Responsibilities

Leadership

• Embody and support the vision and strategic direction of the VMLY&R connections department
• Effectively develop materials and present them in new business pitches
• Be part of the office leadership team and account leadership teams along with client engagement, creative and planning representatives
• Serve as an integral part of the VMLY&R U.S. connections department leadership team, making recommendations on philosophy, structure, tools, and approach that will help us stay on the cutting edge of integrated connections planning and execution

Management

• Manage the flow of client media-related issues. Create solutions and resolve problems.
• Develop and maintain excellent relationships with VMLY&R connections clients
• Establish timetables for development of plans
• Interview applicants and hire candidates for more junior-level positions
• Manage the performance of the VMLY&R Paid search team across multiple offices including feedback, client deliverables, and staffing.

Media Planning

• Embody VMLY&R’s integrated connections planning approach, working closely with the creative team to drive innovative, effective ideas that meet our audience where they live
• Develop search plans that support the client’s marketing objectives
• Continually reinforce the behaviors of the consumer in the integrated idea development process
• Empower the innovative ideas by bringing appropriate new search technologies and capabilities to the ideation conversation
• Supervise implementation of integrating offerings and tools
• Create media plan recommendations and alternatives
• Knowledge of all paid search platforms, including implementation.
• Analyze competitive activity in the marketplace
• Present search plans to clients
• Work with the analytics team to develop a measurement framework for the campaign
• Work with the analytics team to measure search performance while in market, make recommendations for optimization
• Develop recap reporting to understand and document final campaign performance against goals and any critical learnings
• Ensure search plans are executed as planned and approved, on schedule and non budget
• Regularly meet with media and industry reps to develop and maintain expertise on the technologies and capabilities available in the market that our teams can leverage

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

Required Skills

• Outstanding verbal and written communication skills
• Adept at using media research and planning tools to determine audience size, create proformas, determine audience attributes, etc.
• Demonstrated success with client relationships, team management and media planning
• Fortitude to stay calm under pressure

Required Experience

• 7-plus years of experience with media planning, agency and/or client experience
• At least 3 years of experience media planning in an agency environment
• At least 2 years of experience media planning in an integrated agency environment, integrating with creative teams
• Demonstrated ability to manage and lead across multi-office internal agency environment and multi-agency external client engagements
• Strong experience and integration with research/planning and analytics/measurement/optimization

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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