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Reporting to the VP, Marketing – Creative Partnerships at NBCU, the Director will lead Ad Sales marketing strategy and will develop marketing offerings for Telemundo and Telemundo Deportes programming, including premium IP such as Premier League and 2022 FIFA World Cup Qatar.
The Director will manage a team and partner with Sales to develop strong marketing solutions to satisfy advertisers’ business needs and meet revenue goals.
Ideal candidates will have a strong background in advertising (agency or media company experience); leading client-facing presentations; developing, managing and executing integrated marketing campaigns for blue chip clients in major advertising categories (i.e. Auto, Telecommunications, CPG, Beverages, etc.); and experience working with sports IP and major live events (especially soccer).
STRATEGY & CLIENT FOCUS:
Work with VP of Sales and VP of Marketing to develop positioning and sales story for programs and division
Identify and package sales opportunities for Upfront and Scatter markets for his/her assigned genres/properties
Use insights and client intelligence to deliver marketing solutions that deliver on client KPIs
External focus to identify new content or technology capabilities that can be translated to revenue generating marketing opportunities
Competitive landscape savvy and in tune with industry trends.
SALES MATERIALS DEVELOPMENT:
Lead the development of proactive marketing materials for sales team, including program decks and marketing opportunities
Collaborate with programming, production, branded content, legal, and emerging media teams to develop marketing opportunities
Develop client-centric pitch presentations and case studies (video or written form).
Develop deep relationships with all internal and external stakeholders to push creativity and create new opportunities for our advertising partners that leverage the power of Company’s portfolio of assets.
Effectively and efficiently works with cross-functional teams (including, but not limited to, larger Hispanic Group Creative Partnerships team, Ad Sales team, NBC Sports Group, NBCU Entertainment & Lifestyle Group, NBC News, legal counsel, branded entertainment, research, digital partnerships and show producers).
Oversee a team of marketers
Direct day-to-day workflow of team, write team’s yearly reviews, recommend training for team developmental needs and identify opportunities to improve internal work processes by making recommendations -- and elevating those to VP.
Help resolve conflicts, obtain and negotiate necessary internal buy-ins and vet marketing programs.
Identify and recommend campaigns that warrant press coverage and that require proper escalation
Serve as Sports Ambassador for larger Hispanic Group Creative Partnerships team and across Company Ad Sales and Marketing departments.
Oversee overall execution of show sponsorship(s) and major events along with Marketing Manager(s), Specialists, and Branded Content partners.
Four year degree (B.A., B.S.) from an accredited college, preferably with a discipline in marketing; MBA or graduate-level education preferred
6+ years of marketing, production, agency and/or sales experience, where the individual worked within the integrated marketing and/or branded entertainment landscape.
Relevant experience in Sports Marketing. Ideal individual has worked at a sports league, sports media organization, or sports marketing agency, and has led the development and execution of sponsorship programs, especially tied to soccer.
Interested candidates must submit a resume/CV through Company website to be considered
Willingness to travel and work overtime, and on weekends with short notice
Must be willing to submit to a background investigation
Must have unrestricted work authorization to work in the United States
Must be 18 years or older
At Company, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.
Company’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. Company will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
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