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Director, Marketing
Entertainment & Media Industry Company
Centennial, CO, United States
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Job Summary:
Responsible for managing and directing the overall product marketing and sales effort as it relates to the deployment of new organizational products or content and enhancements to current products lines in support of customer growth, revenue/cash flow growth, and customer satisfaction goals. Effectively takes strategies to the marketplace and to achieve expected outcomes. Develops and manages department sales and marketing budget. Participates or leads cross-functional project teams; regularly manages exempt and non-exempt staff. Serves as a liaison between Region, Division, Corporate and system personnel to ensure that each group is informed of most recent product developments and plans. Provides leadership and direction for team which may include multiple functional areas.
Primary Responsibilities:
• Manages and directs Marketing team and ensures that production meets the budgeted level and meets program objectives, including timely delivery of objectives.
• Ensures the competence and continuity of qualified Marketing staff through optimum selection, training and development, appraisal, and motivation techniques.
• Serves as the department liaison and Subject Matter Expert to Engineering, Field Marketing, Customer Service, Product Management, and Sales.
• Participates in strategic plan development and building of alliances with industry partners, networks, etc. as needed to achieve product growth objectives. Influences sales channel incentives through offer strategy. Consults with Marketing/Sales to identify, define, size, and prioritize strategic analytics opportunities.
• Develops new ideas and communicates potential uses for analytics across the business. Communicates learning/recommendations and obtains buy-in from Sales, Marketing, and senior leaders. Develops measurement systems for programs.
• Serves as primary contact with program suppliers for implementation of acquisition and retention activities.
• May develop and manage department sales and marketing budget.
Core Responsibilities:
• Effectively communicates campaign marketing strategy, initiatives, and promotions, to all internal customers at all levels and departments.
• Assists with business planning in order to lead market-level implementation of new products and service enhancements for products to residential and/or business markets.
• Acts as a point-of-contact and Subject Matter Expert for all product-related issues.
• Manages and budgets all pricing strategies for all core products.
• Acts as a liaison between Region, Division, Corporate and System Marketing personnel to ensure that each group is informed of most recent product marketing developments and plans.
• Provides market analysis, initiates market research, monitors promotional results, creates effective customer retention programs, and implements appropriate training programs.
• Develops loyalty programs, both broad-based and targeted, to help achieve budgeted objectives.
• Participates in strategic plan development and builds alliances with industry partners and networks as needed to achieve product growth objectives.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.
Job Specification:
• Bachelors Degree or Equivalent, Business, Marketing
• Generally requires 9+ years related experience
• Strong ability to influence and execute within a matrixed work environment
• Wireless sales and business operations experience preferred.
• Retail sales, merchandising strategies and operation a plus.
Company is an EOE/Veterans/Disabled/LGBT employer