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Drive engagement of users from initial email capture thru win-back
Use a data driven approach to deign the optimal contact strategy across all touchpoints - email, site, classes, direct mail etc.
Partner with cross functional teams such as Product Marketing, Product Management and content to get the right message to the right user at the right time
Develop the optimal engagement model for talent/instructors that empowers a differentiated and engaging experience
Ensure that customer engagement programs are driving business value as measured by impact (top line and bottom line)
Develop a build a high performance engagement marketing team
Leverage “customer first” approach to all engagement so we align the right message to the right channel at the right time
Partner with content/production team to ensure that class real estate both in video and on site is utilized as effectively as possible to drive engagement with the service (cross sell/upsell other content with relevant placements
Develop business case and execute on new channels to improve customer engagement and LTV (ie SMS)
Own relationships with email service providers, SMS providers, direct mail partners to ensure that Bluprint has been in class service and quality
Proven success building and managing multi-million dollar marketing budget and revenue
Proven success building and managing marketing team
Proven success developing and optimizing marketing operations to maximize resource utilization
10+ years of experience
Team leadership experience
Success with both subscription and e-commerce businesses at scale
Proven experience using email and video at scale to drive customer engagement/LTV
Proven success defining requirements for and conducting RFPs for email and text service providers
Additional Job Requirements
Must be able to work in Denver, CO
Must be able to travel occasionally on business
Must apply via Company website in order to be considered
Must have unrestricted employment authorization in the United States
Recently acquired by Company, Bluprint features complementary and adjacent categories that champion self-expression, wellness, mindfulness, performance arts and more. Bluprint’s vast content library consists of more than 3,000 hours of original classes and produced entertainment series’ across new categories. Offering content, commerce and community with the convenience of a 24/7 delivery system, Bluprint boasts a thriving community of over 13 million members and delivers a premium experience with best-in-class instructors and like-minded creatives.
At Company, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.
Company’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. Company will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
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