Job Details – this job has expired, please see similar jobs below
Role and Responsibilities
If you want to work among the very best talent in the industry, working on the most innovative products in the world, Company is the place to be. The role of the team is to surround consumers with innovative products that truly enhance their retail experience. The dynamic culture at Company offers both great challenge and great reward.
As part of the Mobile Demand Generation Team you will be responsible for developing and implementing the HHP (Hand held phones) loyalty strategy that drives retention, upgrades, share growth & revenue. This position will determine the overall business and consumer go-to-market strategy for loyalty across the consumer experience journey through the ownership cycle. As a leader of the customer loyalty programs this individual is responsible for end to end loyalty/retention strategy and deliver compelling programs with close collaboration across different business units, senior leadership team and HQ. He/she will define business requirements, create programs and initiatives and GTM strategy that deliver against key success factors with an eye toward increasing customer lifetime value for HHPs (Hand held phones) and broader mobile ecosystem.
Deeply understand our customers’ pre-purchase, purchase and post-purchase journeys quantitatively (through web and channel analytics) and qualitatively (through user research and insights).
Develop an understanding of various touch points throughout the ownership cycle, value of customer lifetime value holistically, and lead efforts to drive increased CLTV.
Create a holistic loyalty/retention strategy including integrated roadmap of evergreen programs and/or key activations supporting product launches and major consumer moments. He/she will be responsible for crafting consumer experience, value propositions and related communications approach.
Lead cross functional alignment and collaboration on program strategy/goals/KPIs with key functional leaders (marketing, sales, services, product marketing) and HQ.
Establish strong relationships with cross functional leaders and teams including HQ and agency partners to provide thought leadership to influence and shape loyalty and retention roadmap (mid and long-term).
Elevate lifecycle marketing efforts to new levels, through enhanced segment- and trigger- based communication tests and strategies, as well as promotional strategies, in order to drive increased repurchase rates and reduce churn.
Over time, will position ns/grams ategy lead and manage a team of Demand Gen professionals
Partner with internal teams to drive and enhance personalized communication of the brand/product/program communications to target audiences. Develop marketing plans that support business objectives while protecting and growing the size and value of our active customer segments.
Assist with driving organizational culture that instills focus on customer stickiness by continuously improving value proposition including Company’s broader product portfolio, services, delivered via seamless user experience.
12+ years of digital marketing, loyalty programs and/or eCommerce/retail experience, with a deep knowledge base of CRM/customer marketing programs across owned and paid channels. Prior experience developing and executing strategic retention marketing programs for consumer-centric organizations preferably with a leading edge on-line/retail marketing organization that is well known for its marketing excellence and brand awareness.
A history of building and leveraging customer segmentation and understanding of consumer journeys to increase engagement and business results
Deep experience in building and managing a consumer facing loyalty programs.
A data-driven mindset, with a proven track record of hypothesis-driven testing resulting in increased business performance, with a deep set of best practices at their fingertips
Ability to effectively manage work across organizational boundaries to get things done in a collaborative, fast paced environment
A positive attitude while being hyper-organized and comfortable multi-tasking.
Innovative problem solver, intensely detail-oriented and results-focused.
Strong project management skills and the ability to work in a fast-paced, deadline-driven environment with many concurrent campaigns
A quantitative, curious intuition coupled with a creative, critical eye.
Proven ability to effectively manage multiple projects amid changing priorities in a fast-paced environment while consistently delivering superior results within given deadlines.
Skills and Qualifications
Work is generally performed in an office environment.
Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time.
Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity. The movement and transportation of equipment, most of the time is under 25 pounds.
Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines.
Machines, tools, equipment, and work aids include printers, copiers, faxes, and other equipment commonly associated with an office work area.
May require working additional hours beyond normal schedule.
Travel varies depending on position.
Consistently demonstrates a commitment to policies and procedures, including but not limited to, attendance, confidentiality, conflict of interest, and ethical responsibilities.
Company Electronics America provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability or any other characteristic protected by law.
Sign up and search through 51,347 curated jobs in the Consumer Products Edition: