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Company’s Consumer Public Relations team creates the strategies and tactics that help drive awareness and usage of the consumer products and services of this Fortune 50 company. The Director of Consumer Services Communications will be responsible for planning, supporting and executing consumer focused communications across Xfinity Consumer Services, including Xfinity TV, Xfinity Internet, Xfinity Home, Xfinity Mobile, and Xfinity Voice.
The ideal candidate will have the ability to develop and sustain excellent relationships across consumer, entertainment, technology, business and trade reporters and bloggers. Experience successfully developing and executing fresh, multi-faceted earned media campaigns and leading large projects from top to bottom. This individual will help set and align campaign priorities and play a pivotal role in crafting fresh narratives that support business strategies, position Company products and services as best-in-class, and drive awareness among all external audiences, with a particular focus on consumers.
Responsible for managing and driving press across consumer product lines including Xfinity X1, Xfinity Flex, Xfinity xFi, Xfinity Mobile, and Xfinity Home, identifying opportunities to show Xfinity services working better together. S/he must be a self-starter who thinks strategically and own multiple projects simultaneously with efficiency and effectiveness. Excellent writing, attention to detail and the ability to meet tight deadlines is a must. Experience working with print, broadcast, radio, and digital media, industry analysts and influencers, as well as with managing communications across both external and internal audiences is essential.
S/he will have keen and creative public relations intuition, strong interpersonal skills, and strong presentation skills. Social media savvy is a must to engage with both traditional and non-traditional consumer technology influencers.
Demonstrated Ability To:
Manage proactive communications initiatives designed to support and promote Company’s product vision/strategy to external media as well as non-traditional influencer audiences.
Write and edit communications materials and develop communications plans including talking points, executive scripts, press releases, blog posts, and creative media pitches for company-sponsored events related to ongoing campaigns or new product launches.
Work in a dynamic and highly matrixed environment alongside External and Internal Communications, Investor Relations, Marketing, Government Affairs, Community Investment, as well as partner with Market-Level PR Representatives, in addition to senior executives to promote and protect the Company brand externally.
Provide guidance to product communications teams and executives in crisis communications situations; manage crises directly as needed (on/off hours).
Use appropriate combination of technology and varying communications media, including press releases, blog posts, and social media channels to reach both internal and external audiences.
Ensure messages are written appropriately for Company’s diverse employee and community populations.
Develop metrics to assess the effectiveness and impact of communications initiatives.
Serve as a liaison with PR agencies, news agencies, and event organizers to ensure project goals are met and timetables/budget parameters are kept.
Bachelor’s degree required; business, communications or journalism discipline preferred.
Minimum of 7-10+ years of relevant communications experience. PR agency or corporate communications a plus.
Experience in developing proactive, creative media relations campaigns to consumer communications.
A savvy, smart, efficient, fast-working, results-oriented creative leader with good intuition for media opportunities and issues.
Superior oral and written communication skills.
Excellent verbal communications and interpersonal skills.
Issues management experience and an ability to manage crises on off-hours.
A 24/7 professional capable of juggling projects at night and/or on weekends.
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